Electra-Quik Case Study
Part B
1) Overall evaluation of current website design
A) Checklist
B) Summary of evaluation
Overall, the website is usable but it still has several obvious problems.
First of all, the design of this website might be not attractive enough, especially the design of the form of character, which might make it look unprofessional. Additionally, the same basic format is not applied consistently throughout site (i.e. some titles use the same format as main body), which also looks unprofessional and may make users confused.
Secondly, the website does not provide sufficient information. Not surprisingly, lack of pictures and specific introduction of its products or services can render the site unpersuasive because it is apparent that a consumer who want to hold a party will probably be eager to know details of foods such as quality, taste, appearance of foods, etc. and this demand can be met by presenting information about the specific introduction of products or services and their photos.
Thirdly, the website has not taken full advantage of technology or multimedia which may contribute to interactivity, since you can find none of videos, bulletin boards, surveys, etc which actually make a website seem different from reading books or watching TV. The founder of the website should add multimedia to their websites in order to improve interactivity. What’s more, creators should put the links of their social media on their websites to get feedback of consumers or do some promotion activity. Although we can find the links of social media (Facebook & Instagram), the business owner did not take full use of it because you could not find much information.
However, although this website has negative aspects listed above, its navigation and structure are clear thus you can find the information you need immediately. Also worth mentioning, the website use red color which might be a
1) Overall evaluation of current website design
A) Checklist
B) Summary of evaluation
Overall, the website is usable but it still has several obvious problems.
First of all, the design of this website might be not attractive enough, especially the design of the form of character, which might make it look unprofessional. Additionally, the same basic format is not applied consistently throughout site (i.e. some titles use the same format as main body), which also looks unprofessional and may make users confused.
Secondly, the website does not provide sufficient information. Not surprisingly, lack of pictures and specific introduction of its products or services can render the site unpersuasive because it is apparent that a consumer who want to hold a party will probably be eager to know details of foods such as quality, taste, appearance of foods, etc. and this demand can be met by presenting information about the specific introduction of products or services and their photos.
Thirdly, the website has not taken full advantage of technology or multimedia which may contribute to interactivity, since you can find none of videos, bulletin boards, surveys, etc which actually make a website seem different from reading books or watching TV. The founder of the website should add multimedia to their websites in order to improve interactivity. What’s more, creators should put the links of their social media on their websites to get feedback of consumers or do some promotion activity. Although we can find the links of social media (Facebook & Instagram), the business owner did not take full use of it because you could not find much information.
However, although this website has negative aspects listed above, its navigation and structure are clear thus you can find the information you need immediately. Also worth mentioning, the website use red color which might be a