The Election of 1996 Clinton vs. Dole
In the 1996 election between Clinton and Dole, most of the issues at hand were social instead of economical or issues regarding foreign policy leaving a lot of room for mud slinging and taking shots at one another through campaigning and commercial advertisement. In 1994 the Republicans gained control over both houses, giving them great influence over legislation. House Speaker Newt Gingrich had constructed the Republicans’ “Contract with America” which was a very conservative agenda. Clinton blamed the federal government shutting down twice due to the budget battles between the president and congress on the Republicans which also gave Clinton the opportunity to expose the Republicans extremist ambitions. The Clinton Campaign constantly emphasized the relation between Gingrich and Dole while also supporting the popular causes such as college tuition credits, the Family Leave Act, and a television rating system. Bob Dole reacted by bashing Clintons “Character” focusing on watergate, travelgate, filegate, and his campaign-finance abuse accusations.
Clinton’s campaign strategies in my opinion were far more “fair” as in he focused on presidential issues more than slandering his opponent. As for the commercials the Clinton’s Campaign put out, in my opinion, were more uplifting and had a positive vibe that appealed to more americans than those of Bob Doles’. While Dole was mud slinging and questioning Clintons character, Clinton was exposing the relationship between Dole and Gingrich and at the same time, changing the public opinion about the Republican majority congress. Many of Clinton's commercials stated his economic, social, and governmental achievements of the past. His commercials also made it look like clinton was responsible for the Booming economy, and also used scare tactics from the idea that “big Government” may threaten popular programs such as social security and public education. Clintons commercials also...
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