El Bulli
STRENGTHS!
a. Eating to a new level
b. Creative work & dishes - culinary imagination and scientific experimentation.
c. Invents food that provokes all the senses, including a sense of disbelief.
d. Aiming for a holistic experience – focus on the five senses
e. Highly innovative – constantly soughting new techniques
f. Deconstruction of the norm and recombining and altering then in delightful ways
g. Turning eating into an experience that supersedes eating.
h. To engage the patrons sixth sense – beyond sensorial to a fully emotional experience
i. Cooking for sensitive people rather than millionaires.
WEAKNESS
a. Weakness in operation – Not enough $$
b. Distance from Barcelona
c. Different menu every day
d. Small dining area
e. Long prep time
f. Unable to patent recipe
OPPORTUNITIES:
a. Additional consulting
b. Catalog
c. Seminar/speaking opportunities
THREATS:
a. Loosing Michelin star
b. Produce prices
c. Salary Increases
d. Health threats/Laws
ElBulli Case
1. What factors made the elBulli the best restaurant in the world? Which elements of the elBulli experience create value for the customers?
j. Eating to a new level
k. Creative work & dishes - culinary imagination and scientific experimentation.
l. Invents food that provokes all the senses, including a sense of disbelief.
m. Aiming for a holistic experience – focus on the five senses
n. Highly innovative – constantly soughting new techniques
o. Deconstruction of the norm and recombining and altering then in delightful ways
p. Turning eating into an experience that supersedes eating.
q. To engage the patrons sixth sense – beyond sensorial to a fully emotional experience
r. Cooking for sensitive people rather than millionaires.
Which elements of the elBulli experience create value for the customers?
s. Variety & choice
t. Instructions on how to eat
u. The experience – Location
v. Hightened senses
2. What are the most salient features of the creative process at
a. Eating to a new level
b. Creative work & dishes - culinary imagination and scientific experimentation.
c. Invents food that provokes all the senses, including a sense of disbelief.
d. Aiming for a holistic experience – focus on the five senses
e. Highly innovative – constantly soughting new techniques
f. Deconstruction of the norm and recombining and altering then in delightful ways
g. Turning eating into an experience that supersedes eating.
h. To engage the patrons sixth sense – beyond sensorial to a fully emotional experience
i. Cooking for sensitive people rather than millionaires.
WEAKNESS
a. Weakness in operation – Not enough $$
b. Distance from Barcelona
c. Different menu every day
d. Small dining area
e. Long prep time
f. Unable to patent recipe
OPPORTUNITIES:
a. Additional consulting
b. Catalog
c. Seminar/speaking opportunities
THREATS:
a. Loosing Michelin star
b. Produce prices
c. Salary Increases
d. Health threats/Laws
ElBulli Case
1. What factors made the elBulli the best restaurant in the world? Which elements of the elBulli experience create value for the customers?
j. Eating to a new level
k. Creative work & dishes - culinary imagination and scientific experimentation.
l. Invents food that provokes all the senses, including a sense of disbelief.
m. Aiming for a holistic experience – focus on the five senses
n. Highly innovative – constantly soughting new techniques
o. Deconstruction of the norm and recombining and altering then in delightful ways
p. Turning eating into an experience that supersedes eating.
q. To engage the patrons sixth sense – beyond sensorial to a fully emotional experience
r. Cooking for sensitive people rather than millionaires.
Which elements of the elBulli experience create value for the customers?
s. Variety & choice
t. Instructions on how to eat
u. The experience – Location
v. Hightened senses
2. What are the most salient features of the creative process at