Egetæpper
19-12-2012 Karina Petersen, hh312øa, Learnmark Horsens HHXFag: Virksomhedsøkonomi A og afsætning BVejledere: Ole Reinholt Jensen og Einar Jørgensen |
Virksomhedsanalyse | H&M Danmark |
Virksomhedsanalyse | H&M Danmark |
Indholdsfortegnelse
1. Abstract 1
2. Indledning 1 2.1. Opgaveformulering og metodevalg 2
3. Opgavebesvarelse 3 3.1. Karakteristik af H&M 3 3.2. Strategisk analyse af interne forhold 4 3.2.1. Analyse af virksomhedens vækststrategi 4 3.2.2. Analyse af H&M’s generiske strategier 6 3.2.3. Regnskabsanalyse 7 3.2.4. Analyse af H&M’s CSR 12 3.3. Strategisk analyse af eksterne forhold 14 3.3.1. PESTEL-analyse 14 3.4. SWOT-analyse 18 3.5. Strategisk plan 19 3.5.1. Strategiske muligheder 19 3.6. Vurdering af strategiske muligheder 21 3.7. Plan for implementering 23
4. Konklusion 23
5. Kildefortegnelse 24
6. Bilag 29 6.1. Bilag 1 – Markedsandele på det danske marked 29 6.2. Bilag 2 – Regnskabstal H&M Hennes og Mauritz A/S – 2006/07-2010/11 30 6.3. Bilag 3 – CSR-tilgange 36 6.4. Bilag 4 – Den demografiske udvikling 2010-2029 36 6.5. Bilag 5 – Radioresumé 37
1. Abstract
H&M Hennes & Mauritz AB is a global retail company, which provides fashion wear at an affordable price. The subsidiary company H&M Hennes & Mauritz A/S is the part of the company, which operates in the Danish market. In order to propose and estimate a strategic initiative this report examines the strategic and economic circumstances of H&M. Concerning H&M Hennes & Mauritz A/S, the company has a strong presence in the market because of a low price and a wide target group in particular. But the entire textile trade has gone through some difficult years regarding the financial crisis and increasing input prices. Despite a deterioration of the leading economic indicators, they are continuously satisfactory. In order to reverse the deterioration, the company can
Virksomhedsanalyse | H&M Danmark |
Virksomhedsanalyse | H&M Danmark |
Indholdsfortegnelse
1. Abstract 1
2. Indledning 1 2.1. Opgaveformulering og metodevalg 2
3. Opgavebesvarelse 3 3.1. Karakteristik af H&M 3 3.2. Strategisk analyse af interne forhold 4 3.2.1. Analyse af virksomhedens vækststrategi 4 3.2.2. Analyse af H&M’s generiske strategier 6 3.2.3. Regnskabsanalyse 7 3.2.4. Analyse af H&M’s CSR 12 3.3. Strategisk analyse af eksterne forhold 14 3.3.1. PESTEL-analyse 14 3.4. SWOT-analyse 18 3.5. Strategisk plan 19 3.5.1. Strategiske muligheder 19 3.6. Vurdering af strategiske muligheder 21 3.7. Plan for implementering 23
4. Konklusion 23
5. Kildefortegnelse 24
6. Bilag 29 6.1. Bilag 1 – Markedsandele på det danske marked 29 6.2. Bilag 2 – Regnskabstal H&M Hennes og Mauritz A/S – 2006/07-2010/11 30 6.3. Bilag 3 – CSR-tilgange 36 6.4. Bilag 4 – Den demografiske udvikling 2010-2029 36 6.5. Bilag 5 – Radioresumé 37
1. Abstract
H&M Hennes & Mauritz AB is a global retail company, which provides fashion wear at an affordable price. The subsidiary company H&M Hennes & Mauritz A/S is the part of the company, which operates in the Danish market. In order to propose and estimate a strategic initiative this report examines the strategic and economic circumstances of H&M. Concerning H&M Hennes & Mauritz A/S, the company has a strong presence in the market because of a low price and a wide target group in particular. But the entire textile trade has gone through some difficult years regarding the financial crisis and increasing input prices. Despite a deterioration of the leading economic indicators, they are continuously satisfactory. In order to reverse the deterioration, the company can