Effects of Repeated Experiences with Organizational Change

Topics: Organization, Apple Inc., Steve Jobs Pages: 2 (540 words) Published: May 30, 2013
Effects of Repeated Experiences with Organizational Change – Apple

What is Organizational Change and why do Companies go through Organizational Change?

Positive and Negative of Organizational Change

Case Study of Apple and Organizational Change


In an ever changing world these days, organizations are faced with the prospect of change every day. It is seen as the only constant factor in this complicated and growing environment that we are faced with. Because of the need to change daily, organizations cannot remain stagnant and have to be moving with the times. Organizations plan this intervention within their companies to look into the organization’s work flow using either an internal or external change agent. They determine the problems faced and come up with a solution to better develop the potential of individual organisational members to ensure a healthy organisation. Organizations engage either internal agents or external agents to help with the process of implementing the organizational change. An internal agent is a consultant that is a member of the organization and typically located in the human resources department. These internal agents may just perform one duty only or may do so with other tasks. External agents are not members of the organization, but they work for consulting firms, a university or themselves. Organizations hire external agents not because there is no one else in their organization to advice the organization but because an outsider will be able to see the problems objectively and advice accordingly. (Waddell, Cummings and Worley 2007)

An organizational change is needed because companies do not grow if they remain in one place forever. Take in the case of Apple Inc which used to be known as Apple Computer Inc. If Apple had not changed their company name, they will only be giving consumers the impression their company only sells computers and nothing else. But Apple has since moved on to sell music players,...
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