THE PROBLEM AND ITS BACKGROUND
Mass media has long been thought to have an effect on the teens sexual behavior. Young people are heavy consumers of sexually-oriented media including TV, radio, newspapers, videos, movies, magazines, and more recently, the internet. Adolescents are usually dealing with pre-pubertal and puberty changes, which make them more aware of their own bodies and feelings. Exposure to sexual content in mass media accelerates teens sexual activity and increases their risk of engaging in early sexual intercourse.
The glamorous lifestyles depicted by entertainers along with the sexual overtones may seem exciting to adolescents. The excitement adolescents experience when viewing sexual content may also be heightened due to the media’s under-representation of negative consequences from sexual activities (Brown et al., 2006).
This study aims to know if Mass Media has an effect on the Sexual Behavior of Selected BS Broadcasting Students of Laguna State Polytechnic University Sta. Cruz Campus Academic Year 2012-2013.
Background of the Study
Sexual intercourse among adolescents has become a prevalent activity, which can produce life long consequences. Adolescence is a time when individuals are striving to define themselves and seek independence regardless of emotional and physical maturity (Brown & Witherspoon, 2002). It is during this time when adolescents may be especially susceptible to depictions of sexual content in the media. It should prompt health care providers, namely the advanced practice nurse, to examine what can be done to prevent or delay sexual behavior among adolescents for their own benefit and their partner’s (Hall, Holmqvist & Sherry, 2004).
An adolescent’s consumption of sexual content in the media seems to be a key factor when examining media influence on an adolescent’s decision to become sexually active. The amount of sexual content in the media consumed by the
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