Effects of Mass Media on the Teens Sexual Behavior

Topics: Mass media, Human sexual behavior, Human sexuality Pages: 28 (8245 words) Published: June 19, 2013
Chapter 1



Mass media has long been thought to have an effect on the teens sexual behavior. Young people are heavy consumers of sexually-oriented media including TV, radio, newspapers, videos, movies, magazines, and more recently, the internet. Adolescents are usually dealing with pre-pubertal and puberty changes, which make them more aware of their own bodies and feelings. Exposure to sexual content in mass media accelerates teens sexual activity and increases their risk of engaging in early sexual intercourse.

The glamorous lifestyles depicted by entertainers along with the sexual overtones may seem exciting to adolescents. The excitement adolescents experience when viewing sexual content may also be heightened due to the media’s under-representation of negative consequences from sexual activities (Brown et al., 2006).

This study aims to know if Mass Media has an effect on the Sexual Behavior of Selected BS Broadcasting Students of Laguna State Polytechnic University Sta. Cruz Campus Academic Year 2012-2013.

Background of the Study

Sexual intercourse among adolescents has become a prevalent activity, which can produce life long consequences. Adolescence is a time when individuals are striving to define themselves and seek independence regardless of emotional and physical maturity (Brown & Witherspoon, 2002). It is during this time when adolescents may be especially susceptible to depictions of sexual content in the media. It should prompt health care providers, namely the advanced practice nurse, to examine what can be done to prevent or delay sexual behavior among adolescents for their own benefit and their partner’s (Hall, Holmqvist & Sherry, 2004).

An adolescent’s consumption of sexual content in the media seems to be a key factor when examining media influence on an adolescent’s decision to become sexually active. The amount of sexual content in the media consumed by the adolescent seems to be the key factor when examining its influence. When media portrays risk-free sexual behaviors and no messages of safe sex, an adolescent may find it appealing to initiate sexual intercourse. A study by Collins et al. (2004) explored the influence media has on individuals, and found safe sex messages are only displayed in 14% of television programs. If the majority of sexual content portrayed in the media tends only to portray individuals having a good time and never showing the realities of unplanned pregnancies or STD’s, being sexually active may seem appealing to adolescents. When mass media does not show the consequences for sexual activities, individuals may not be aware or may minimize the seriousness of the consequences. Adolescence is a time when the individual is usually not fully mature and cannot differentiate in the media between acting and real life (Escobar-Chaves et al., 2005). When sexual activity is mostly portrayed as a common behavior that can be done with little thought for emotional or physical repercussions, adolescents might see it as the thing to do. Collins et al. (2004) has identified the phenomena of media cultivation, which is the initiation of sexual activity resulting from TV portraying sex as a focus of daily life when it may not be the reality.

In sight of this, the researcher was encouraged to pursue this study to determine the effects of Mass Media on the Sexual Behavior of Selected BS Broadcasting Students of Laguna State Polytechnic University Sta. Cruz Campus Academic Year 2012-2013.

Theoretical Framework

This study is connected to Shaffer & Furman’s theory of Sexuality in which they emphasizes the importance of romantic relationship and development of sexuality .Shaffer & Furman’s states that “It almost seems unnecessary to say that romantic relationships play a key role in the development of sexuality. Certainly, sexual behavior often occurs in brief encounters, as adolescents, “hook-up”...

Bibliography: Jansen, Victoria R. et. Al. How Radio Works. Dept. of Communication. Helsinggan State University. 2000.
Ficini, Carlotta W. (2005). “The public and the Media”. Virginia
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Mc Fadden, John Marcus R. (2006). “Radio Voyage”. Canada
Umbridge, Roland
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