Discuss ethical implications related to the PR issues
Merriam-Webster defines ethical behavior as “the discipline dealing with what are good and bad, with moral duty and obligation” (Ethical, 2008). In the recent years it has been said that good ethics can mean good business. When it comes to reputation and public image an ethical business is better off than an unethical one. Ethical issues can be directly or sometimes indirectly from the strategic decisions that are made to meet public relations objective (Ethics, 2008). A public relation firm was hired by Patton-Fuller Community Hospital to focus on the ethical implications of the strategies and tactics. These methods are applied to solve public relations and communications issues within the hospital. The public expects high expectation for safety and security within Patton-Fuller’s information database. Any security breaches within the hospital database can clause a negative image that will effect the reputation, public image and the finances of Patton-Fuller Community Hospital.
Analyze the similarities and differences between proactive and reactive.
Proactive approach and reactive approach both has a great deal of similarities and differences. A proactive approach is one where one actually starts a trend which is later followed by other trends. A reactive approach is the exact opposite of proactive approach. The proactive approach creates and starts trends and ideas, the reactive approach believes and following a new trend or more precisely adapt to the new changes happening in society. Both of the approaches are workable in the world today but it’s the proactive approach which is more productive and gives more prolific long-term returns than the reactive one. Patton-Fuller Community Hospital has taken on the proactive approach by going public with the database issues. Informing the public of their security issues showed the public their commitment to quality and organization...
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