Effectiveness of E-Marketing Strategies

Topics: Asia, Marketing, Pacific Ocean Pages: 3 (753 words) Published: July 29, 2010
Effectiveness of E-marketing Strategies: Comparative Case Research of South Pacific Region and South Asia Ideally, e-marketing is growing at a dramatic pace and is significantly impacting customer and business market behaviors. As a result, most firms have started developing e-marketing strategies for the web. However, the evolution and strategic direction of e-marketing strategies in international environments has not been discussed and is the focus of the research investigation. The research will be focusing on online business (e-marketing) as the major part of the study will bring in special concern to online business in South Pacific region as well as South Asia

Background and Literature Overview

There has been a widespread use of e-marketing process as core business function from within the presence of online business operations deemed possible as being coupled with the awareness of data privacy issues and recent database security related legislations, incorporating security features into modern products. There has been a challenge upon the process of introducing e-marketing patterns which parallels to online business operations and domains from wherein security functionality will have to incur interrelated values and assumptions in terms of online business performance as there implies to a certain truth as of the present (Black, 2004), in order to create the best possible e-business solution for different business/client needs in several technological situations and from the diagram below, there entails to the environment pointers centering on the e-marketing of today's time.

Research Aims/Objectives

The core aim for this research study is to realize a research study linking to words e-marketing relationships and to arrive at a certain positive means of putting all three in effective position for business oriented applications. Putting in a better nature and valuation to learning with noted glimpse to marketing strategies on use, e-marketing...
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