effectiveness of the use of reloadable cards

Summary The study of the effectiveness of the use of reloadable cards that was conducted by the researchers has identified its efficacy as a marketing strategy. This proved how the cards promote convenience and loyalty to Starbucks valued customers.
The Starbucks card is an innovative mode of payment, a cashless payment, which reduces the risk in security. With the booming trends, the reloadable card is very convenient nowadays because it is handy. It promotes loyalty and customer satisfaction since it offers rewards and benefits which the customers enjoy. Customer satisfaction leads to the repurchasing decision of the customers in patronizing the Starbucks products.
Based from the result of the study, the respondents highly considered the reloadable cards as a mode of payment. Most of the respondents are affected by the reloadable cards in availing products and services more often. Majority of the respondents of the study use the reloadable cards because of the incentives and rewards that are connected with the use of the Starbucks card. It gives them enough reason to be attracted in using the card. On the other hand, few of the respondents use the cards due to its convenience in paying. The common problem of the respondents in using their reloadable card is encountering system problems when they are trying to use their cards in purchasing their beverages because it is really a common problem when it comes to cards like in other establishments that use this kind of technology. Few of the respondents encounter problems which is they can only reload in hundreds and they don’t know how to use it because they don’t understand the instructions on how to use it properly.

Recommendation The researchers recommend that in order to promote the convenience and customer satisfaction, Starbucks should provide certain improvements for the reloadable cards. Based on the result of the survey, the usual problems encountered are system problems like the