effectiveness of the use of reloadable cards

Satisfactory Essays
Summary The study of the effectiveness of the use of reloadable cards that was conducted by the researchers has identified its efficacy as a marketing strategy. This proved how the cards promote convenience and loyalty to Starbucks valued customers.
The Starbucks card is an innovative mode of payment, a cashless payment, which reduces the risk in security. With the booming trends, the reloadable card is very convenient nowadays because it is handy. It promotes loyalty and customer satisfaction since it offers rewards and benefits which the customers enjoy. Customer satisfaction leads to the repurchasing decision of the customers in patronizing the Starbucks products.
Based from the result of the study, the respondents highly considered the reloadable cards as a mode of payment. Most of the respondents are affected by the reloadable cards in availing products and services more often. Majority of the respondents of the study use the reloadable cards because of the incentives and rewards that are connected with the use of the Starbucks card. It gives them enough reason to be attracted in using the card. On the other hand, few of the respondents use the cards due to its convenience in paying. The common problem of the respondents in using their reloadable card is encountering system problems when they are trying to use their cards in purchasing their beverages because it is really a common problem when it comes to cards like in other establishments that use this kind of technology. Few of the respondents encounter problems which is they can only reload in hundreds and they don’t know how to use it because they don’t understand the instructions on how to use it properly.

Recommendation The researchers recommend that in order to promote the convenience and customer satisfaction, Starbucks should provide certain improvements for the reloadable cards. Based on the result of the survey, the usual problems encountered are system problems like the

You May Also Find These Documents Helpful

  • Satisfactory Essays

    R.V COLLEGE OF ENGINEERING. DEPARTMENT OF MASTER OF COMPUTER APPLICATIONS IV Semester : I internals UNIX SYSTEM PROGRAMMING. Date : 08-03-2009 Sub Code:07MCA452 Time :9.15 – 10.45 am Faculty: Mohanaradhya Max marks:50 Note : Answer any FIVE full questions 1.a) Explain the differences between ANSI C and ISO C++ with examples 6 b) Write a program in C to check whether a given system is ANSI C complaint or not. 4 2.a) What is an API ? How it is different…

    • 273 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Credit Card Use and Debt in America A promising deal, low interest rates, even lower monthly payments, a free t-shirt, instant cash advances; these are all promises credit card companies make to lure you in to what could be a later trap of debt. All humans are born with natural instincts, however, when it comes to the word free, and all that “free” entails, few listen to the voice in the back of their head. The voice that is telling them that NOTHING is free and they sign their name away,…

    • 2959 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    The History, Use, and Effectiveness of Medicinal Drugs I. The History, Use, and Effectiveness of Medicinal Drugs A. Introduction (Pg's 1-2) II. Aspirin (Pg's 3-6) A. Its Origin B. Dosages C. Relative Effectiveness D. Side Effects E. Alternate Treatment III. Sulfa Drugs (Pg's 7-10) A. Its Origin B. Dosages C. Relative Effectiveness D. Side Effects E. Alternate Treatment IV. Antibiotics (Pg's 11-14) A. Its Origin B. Dosages C. Relative Effectiveness D. Side Effects E. Alternate…

    • 4636 Words
    • 19 Pages
    Powerful Essays
  • Good Essays

    Americans Should Not Use Credit Cards Helene Fox Com/156 Assignment Wk 7 (Rough Draft) 8/15/10 Lowrie Fawley Axia College of University of Phoenix Personal credit card debt doubled in the past four years and personal bankruptcies are at the highest rates ever and still more Americans are spending money that they do not have. According to the Nilson Report, February 2010, the average credit card debt per household with credit card debt is $15,788 and the number of credit cards held per family…

    • 980 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The credit card companies and banks are getting richer, while most Americans are getting more in debt. The economy is in trouble, therefore, more and more people are relying on credit cards. In today’s society we are constantly trying to get out of debt, but in the process of trying to get ourselves out of debt, we create more debt. One of the major problems that most of us are dealing with is credit card debt. Most credit card companies are not looking out for your best interest. They are constantly…

    • 977 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Most Americans Should Not Use Credit Cards When I write my paper, I will give my answer to the question of whether or not American’s should use credit cards. I will claim what whether someone should and should not use a credit cards depend on that individual’s circumstances. I think a strong case can be made against credit card us for most American’s. It is my personal opinion that credit card usage ought to be reserved for people who have a high income and who reliably make a lot of money. These…

    • 376 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Organizing in Information (imd 253) Group Assignment : why are card catalog still hard to use Prepared by : IM110 5B Nurfarahin Bt Rosli (2010361935) Jacqlinda anak Demai (2010057474) Prepered for : Madam Favilla Saini Submit : March,2013 This summary is discussed and about of the Why the catalog still hard to use?The definition of card catalog are which this types of catalog are more to the difficult to use and not support with their design does not incorporate sufficient…

    • 1571 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    The Effectiveness of Cassava (Manihot Esculenta) Use As A Chalk Chapter 1 The Problem and Its Settings Introduction Cassava is a shrubby, tropical, and perennial plant that is not well known in the temperate zone. For most people, cassava is most commonly associated with tapioca. The plant grows tall, sometimes reaching 15 feet, with leaves varying in shape and size. The edible parts are the tuberous root and leaves. The tuber (root) is somewhat dark brown in color and grows…

    • 607 Words
    • 3 Pages
    Good Essays
  • Good Essays

    EFFECTIVENESS

    • 6158 Words
    • 19 Pages

    ASSESSMENT 1: PROJECT I A team is a small number of people with complementary skills who are committed to a common goal for which they hold themselves mutually accountable. Individual members interact with each other and with the team leader in achieving their common goal. Team members depend on each other’s input to perform their own work. They look to each other to complete their task, and they look to their leader to provide resources, coaching when needed, and a link to the rest of the organization…

    • 6158 Words
    • 19 Pages
    Good Essays
  • Powerful Essays

    Effectiveness

    • 2681 Words
    • 11 Pages

    A STUDY ON EFFECTS OF MOVIE REVIEWS ON CONSUMER-DECISION MAKING Vaughn Kieffer S. Morales, Minerva L. Sy, & Kimberly Mae S. Talan San Beda College – College of Arts and Sciences This research studies on how the consumer is satisfied with regard to the effects of movie reviews. Using individual viewer-level data, this research highlights how viewers' own observation and reviews and movie publics' shared sentiments illuminate consumer-decision making using survey method. The authors found that…

    • 2681 Words
    • 11 Pages
    Powerful Essays