Effectiveness of Brand

Good Essays
Topics: Sampling
Chapter-1

Introduction

|Serial No. |Topics |
|1.1 |Introduction |
|1.2 |Importance of the study |
|1.3 |Literature review |
|1.4 | Objectives |
|1.5 | Limitation |

1.1 Introduction

PRAN Groups was born in 1981. Keeping in view the corporate mission of the group PRAN has over the years diversified of their activities. Today PRAN is the largest processors of fruits and vegetables in Bangladesh. PRAN encourages contract farmers and help them grow quality crops with increased yields and to obtain fair prices. The groups comprises of 10 companies. The head offices are located at Dhaka with production facilities around the country. The management of PRAN is modern adapted to their environment and culture. The largest asset of PRAN is their competent team of hands on managers and dedicated employees.

A brand is a “name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.

Proper branding can result in higher sales of not only one product but on other products associated with that brand.

Brand is the personality that identifies a product, service or company and how it relates to key customers, staffs, partners, investors etc.

People engaged in branding seek to develop the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique.

A brand is therefore one of the most valuable elements in an advertising theme. As it demonstrates what the brand



Bibliography: 1. Kothari, C.R., Research Methodology, 2nd edition, New Age International (P) Ltd., New Delhi. 1985. 2. Malhotra, Naresh K., Marketing Research, 6th edition, Dorling Kindersley Pvt. Ltd., India, 2011. 3. Sekaran, Uma, Research Methods for Business, 4th edition, John Wiley and Sons Ltd., U.K., 2006. 4. Keller, Kavin Lane, Strategic Brand Management, 3rd edition, Dorling Kindersley Pvt. Ltd., India, 2008. 5. Kotler, Philip, Principles of Marketing, 11th edition, Prentice-hall Pvt. Ltd., New Delhi, 2006. 6. Kotler, Philip, Marketing Management- Analysis, Planning, Implementation and Control, Eighteenth edition, Prentice Hall Inc., Englewood Cliffs, New Jersey, 1994. 7. Nair, Ranjan, Marketing 2nd edition, Chand & Sons, New Delhi, 1980. ----------------------- [pic]

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