Effectiveness of Atl and Btl Advertising
Project Report
On
‘Effectiveness of Below The Line Advertising’ At
IN PARTIAL FULFILLMNT OF THE REQUIREMENTS FOR MASTER IN MANAGEMENT STUDIES (MMS)
Submitted By ROLL NO. C-06 MMS (2009-2011)
Submitted To
* DECLARATION
I wish to state that the work embodied in this Project titled ‘EFFECTIVENESS OF BTL ADVERTISING’ forms my own contribution to Management. Wherever references have been made to intellectual properties of any individual / Institution / Government / Private / Public Bodies/Universities, research paper, text books, reference books, research monographs, archives of newspapers, corporate, individuals, business / Government and any other source of intellectual properties viz., speeches, quotations, conference proceedings, extracts from the website, working paper, seminal work et al, they have been clearly indicated, duly acknowledged and included in the Bibliography.
_________________________
Signature of Candidate
Prandya Patil
* ACKNOWLEDGEMENT
This project would not have come to fruition without help, wittingly or unwittingly, of a great many people too numerous to mention. This section provides a platform to recognize and acknowledge those fortunate enough to spring to mind.
My Industry Mentor, Mr. Gautam Mazumdar should be commended for the guidance, support, and wealth of ideas he provided in order to see this work completed. Our industry mentors should be commended for the guidance, support, and wealth of ideas they provided in order to see this work completed. The credit of the successful completion of the project goes to our mentors at industry & our college teachers.
Thanks a lot to all the unnamed people who kindly responded to the questionnaire, especially our friends in the college.
* Genesis of the report This project is generated to study the effectiveness of advertising. As we see that
On
‘Effectiveness of Below The Line Advertising’ At
IN PARTIAL FULFILLMNT OF THE REQUIREMENTS FOR MASTER IN MANAGEMENT STUDIES (MMS)
Submitted By ROLL NO. C-06 MMS (2009-2011)
Submitted To
* DECLARATION
I wish to state that the work embodied in this Project titled ‘EFFECTIVENESS OF BTL ADVERTISING’ forms my own contribution to Management. Wherever references have been made to intellectual properties of any individual / Institution / Government / Private / Public Bodies/Universities, research paper, text books, reference books, research monographs, archives of newspapers, corporate, individuals, business / Government and any other source of intellectual properties viz., speeches, quotations, conference proceedings, extracts from the website, working paper, seminal work et al, they have been clearly indicated, duly acknowledged and included in the Bibliography.
_________________________
Signature of Candidate
Prandya Patil
* ACKNOWLEDGEMENT
This project would not have come to fruition without help, wittingly or unwittingly, of a great many people too numerous to mention. This section provides a platform to recognize and acknowledge those fortunate enough to spring to mind.
My Industry Mentor, Mr. Gautam Mazumdar should be commended for the guidance, support, and wealth of ideas he provided in order to see this work completed. Our industry mentors should be commended for the guidance, support, and wealth of ideas they provided in order to see this work completed. The credit of the successful completion of the project goes to our mentors at industry & our college teachers.
Thanks a lot to all the unnamed people who kindly responded to the questionnaire, especially our friends in the college.
* Genesis of the report This project is generated to study the effectiveness of advertising. As we see that