Effective Logo Design

Topics: Graphic design, Logo, Design Pages: 17 (3705 words) Published: July 8, 2013
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Vital Tips For Effective Logo Design
* By Jacob Cass
*
* August 26th, 2009
* Logo design
* 116 Comments
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There have been numerous creative logo design showcases, logo design resources and logo design tutorials posted across the Web. While these help you to create a powerful toolbox for your logo designs, first you need to gain a solid understanding of what makes a logo design good and what you need to consider before starting using this toobox. In this article, we’ll get down to the nitty gritty of what makes an effective logo design and we’ll also guide you through the principles and best practices of how to create an iconic brand identity. You may be interested in the following related posts:

* 10 Common Mistakes In Logo Design
* Do You Want Fries With That Logo?
* 60 Logo Design Tutorials and Resources
* Drawing Inspiration From Creative Logos
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What Is A Logo?
To understand what a logo is, we first must understand what the main purpose of logos is. The design process must aim to make the logo immediately recognizable, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company’s commercial brand or economic entity, and its shapes, colors, fonts, and images usually are strikingly different from other logo in the same market niche. Logos are used to identify. Paul Rand, one of the world’s greatest designers states that “a logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it represents is more important than what it looks like. The subject matter of a logo can be almost anything.” For more on Paul Rand, consider reading the book Design, Form & Chaos. What Makes A Good Logo?

A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message. A logo should be able to be printed at any size and, in most cases, be effective without color. A great logo essentially boils down to two things: great concept and great execution. Logo Design Process

“Some wonder what’s so difficult about creating a good logo. They’re small, they look easy to do, so no problem, right? When you only see the result of a designer’s efforts, the logo creation can look like it was a simple task. But it’s not. A logo takes thought and creativity, and many elements combine to make a good one.” (via Harrison Mcleod) When creating a logo, follow a process that ensures the final design meets the needs of the clients. Below, we have listed the typical process that professional logo designers follow. With practice, you will no doubt develop your own.

Design brief.
Conduct a questionnaire or interview with the client to get the...
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