Effective Communication Through Tv Advertisements to Children

Effective Communication through TV Advertisements to Children

A Term Paper

Presented to

Ms. Mylene Manalansan

Department of English and Applied Linguistics

De La Salle University – Manila

In Partial Fulfillment

Of the Requirements for

ENGLRES

Second Term, SY 2009-2010

By

Irene Pang

Nicole Uytengsu

December 16, 2009

Thesis Statement: Television advertisements communicate more effectively to children by overcoming the abstraction problem, memory problem, and consumer satisfaction problem.

I. Introduction:

A. Attention Grabber: Examples of TV Commercials for Children

B. Overview of the Evolution of TV Commercials

C. Advertising’s influence on children

D. Thesis Statement: Television advertisements communicate more effectively to children by overcoming the abstraction problem, memory problem, and consumer satisfaction problem.

II. Body:

A. Elimination of Abstraction Problem

1. Product-Commercial Separation

2. Characterization of products emphasizes unique attributes

3. Concept Testing as a useful way to present a product

B. Overcoming the Memory

1. Memory Development of children

2. Individualization of products to give a clear identity

3. Picture rather than words

C. Consumer Satisfaction applied to Children

1. Motion pictures to attract children’s attention

2. Realistic execution of advertisements

3. Motivating scenes to entertain consumers

III. Conclusion

A. Restatement of the Thesis: TV Advertisements encounter difficulties in communicating to children such as abstraction problem, memory problem, and consumer satisfaction problem.

B. Closing Grabber: No learning takes place in a vacuum. Although many TV commercials convey communication problems to

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