Effective Communication is significant for managers in the organizations to perform the basic functions of management, i.e., Planning, Organizing, Leading and Controlling. Communication serves as a foundation for planning. All the essential information must be communicated to the managers who in-turn must communicate the plans so as to implement them. Organizing also requires effective communication with others about their job task. Similarly leaders as managers must communicate effectively with their subordinates so as to achieve the team goals. Controlling is not possible without written and oral communication.
So communication plays a vital role in all the management functions. Thus, we can say that “effective communication is a building block of successful organizations”. In other words, communication acts as organizational blood. Mary Ellen Guffey, author of “Business communication: process and product” says that employee and employer 's success depend on the communication.
"Surveys of employers consistently show that communication skills are critical to effective job placement, performance, career advancement and organizational success" (Mary Ellen Guffey, 2010)
Communication plays a vital role in the day to day activities in an organization. Therefore it is a must for an employee and employer to improve communication skills to move up the career path.
Figure 1 show a survey conducted in a top blue chip company in India percentage of time we devote to the four communication skills: listening, speaking, reading and writing.
Source: A survey conducted in a top blue chip company in India – (Business Communication, Raman M, Singh P, 2006)
The communication process has two key elements, i.e. sender and receiver. Each of us plays the roles of sender and receiver many times each day. Therefore it’s interesting to note an average individual spends considerable amount of time each day in listening than in writing speaking
References: Mary Ellen Guffey, Diana Loewy., Business Communication: Process & Product, 7th ed.: Cengage learning. 2010. Raman, M.and Singh, P Business Communication, New Delhi: Oxford University Press, Acker, David D., Skill in Communication, 2nd ed.: Virginia: Diane Publishing Co., 1992. Dennis M.Krataz, Abby Robinson Krataz, Effective Listening Skills, Tata McGraw-Hill, 2005. Suzy Siddons, Presentation Skills, The Cromwell press, 2003. Malone, Samuel A., Mind Skills for Managers, Gower Publishing Ltd., 1997.