| MBA (B&F) 4th IMS
Group no 1
The research paper analyzes that how many people read the ingredients of skin products. Generally consumers make their purchase by word of mouth. Celebrities have a big role to de track from the path of label reading. This research has a very different kind of result after statistical analysis. Fragrance matters a lot to the people. In this paper we will discuss that whether ingredients matter to them or not??
Ingredients play a crucial role in grooming the personality but the concentration on reading ingredients is very low consideration. Now, of course, there are some excellent natural skin care products on the market that can genuinely help make your skin look smoother, more radiant, and youthful. Not only should a quality skin care product help reduce bags under, and fine lines around, the eyes, but it should even out coloration inconsistencies caused by age spots and other unwanted pigment concentrations. Let’s face it; people will understandably spend any amount of money to make them to look better or younger. Cosmetic surgery is a multi-billion dollar industry and so is the topical skin care industry. It’s simply a law of economics that the more the demand for such products skyrockets, the more products that manufacturers will flood onto the marketplace to capitalize on this demand. But this doesn’t mean that their products work well. A lot of these products are rushed to market to meet this demand without any real consideration of research and development. All of the money goes into the marketing of the product. On the surface everything looks great. The bottles and jars that the creams come in look appealing. The magazine advertisements are glossy, complete with a youthful looking model or a well known celebrity who doesn’t even use the products. You can’t really blame these companies. When you’re spending a fortune paying for marketing, whether it is on the product containers, magazine, radio, and TV ads, royalties paid to celebrities and models, you have to charge a lot of money for your products or you’re going to lose money. Generally people neglect this behavior because of many reasons. The reasons may be brand equity or celebrities inspiration. Both these reasons make the customers out of the road of ingredients reading On the other hand, this doesn’t mean we have to fall for this type of marketing. After all, these companies aren’t going to encounter any shortage of people who will open their wallets and purses to purchase their products anytime soon. The reality is most people simply won’t take any time to research products and understand what ingredients work and what ingredients are actually bad for your skin! It seems incredible, but many skin care products are loaded with some simple ingredients that actually are present in products. This research paper attempts to provide an overview that how many people read the ingredients of skin care products? The statistical analysis shows that the ratio of reading ingredients before purchasing is very low in Multan. The decision made by households to choose a product de track to the path of ingredients readings. We have chosen this category because people are very conscious to their skin. But people generally do not have time to while analyzing that ingredients matter to the people or not, we have made interpretation in different ways. For instance, gender wise Age wise Income wise Education wise. Literature review
"What is your skin trying to tell you? Often the skin is a metaphor for deeper issues and a way for your body to send up a red flag to warn you that all is not well." Most of us are embarrassed by skin problems such as rashes, boils or acne, especially in places where others can see our imperfections. The skin is the body's first line of defense against the environment. It has to deal with the effects of weather, sun, cold, heat, dryness, humidity,...
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