Advertising is the mean of conveying information about a product or service to the customer. The exact definition of this is describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance (Oxford Dictionary) History:
First advertising agency was made by Volney B. Palmer in 1841. But the advertising agencies become popular in 20th century. And with the increasing effect of globalization they become more significant. In the beginning of 20th century, advertising a product moved from static announcement to a more persuasive manner. Companies were able to realize their customers that they actually need that product. By the end of 20th century the limits of ads agencies grown from print media to the more sophisticated and advance media like television and internet. Effects:
Regarding the effects of advertisements, it has positive as well as negative effects. Positive effects are that, they gives the human lives creativity, inspiration, variety, and above all it affects positively on our brain development because we constantly see advertising in different shapes and colors and we exercise our brain. Advertising can be used to inform, educate and motivate the public about non-commercial issues, such as AIDS, political ideology, energy conservation, religious recruitment, and deforestation. On the other hand, they have some negative effect on society like smoking ads encourage people and make smoking acceptable or less taboo to the society. They make people worry about their dandruff, the less glowing teeth, make desperate to get an ideal body and to have a beautiful skin. There are all kinds of ads, but in general they all aim to keep you from thinking and, instead, make your buying choices based on an emotional response Importance of ads:
The advertisement has become such an important factor in the economy of many countries that it strongly affects the culture, society and attitude of the people. With the...
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