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Edible Oil Industry Analysis

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Edible Oil Industry Analysis
Analysis of Edible Oil Industry
ANALYSIS OF PAKISTAN INDUSTRY

PRESENTED BY:
HUSNA BADAR(7164)
KOMAL SHAHDEV(756)
MISBAH SALEEM(4258)

SUBMITTED TO:
SIR AFTAB ABRO Institute of Business Management, Karachi

Table of Contents Brief history about the edible oil industry 8 Present Situation of edible oil industry in Pakistan 8 Consumption 8 Edible oil industry (3 segements) 8 Group 1(Premium Segment) 9 Group 2(Popular Segment) 9 Group 3 (Lower Segment) 9 Market share analysis of the overall industry 10 Branded versus unbranded 11 Analysis of the total market reveals that about 43% of the market is unbranded and the remaining 57% market is branded oil. 11 Market share information of tier 1 segment 11 Manufacturing process 12 The procedure that is adopted by all manufacturers of edible oil is given as follows. However organizations modify the processes to suit their requirements. 12  Step # 1: Blending of different oils in different quantities. 12  Step # 2: Refining the blended oil. 12  Step # 3: Packaging. 12  Step # 4: Marketing and Sales 12 Source of edible oil 13 Important facts regarding oil seeds 16 Categories of oil 17 Product 22 Pricing 23 Placement – distribution network 23 Promotion 23 Positioning – critical success factor 23 Competitive prices 24 Dalda FOODS PVT LTD 25 product: 26 Pricing 26 The price of Dalda is slower than Habib in spite of the fact that it is the market leader 26 Distribution 26 Promotion 26 Positioning of Dalda – critical success factor 26 Competitive prices 28 PORTER’S FIVE FORCES 32 Why porters five forces? 32 Are there any proprietary product differences in your industry? 33 Does the new comer face any problems in obtaining the necessary skills or people? 33 Are there any established brand identities in your industry? 33 Does your customer incur significant cost in switching supplier? 33
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