Ed Boehm

Topics: Management, Porcelain, Marketing Pages: 3 (803 words) Published: February 15, 2012
Edward Marshall Boehm Inc. Case Study
The Edward Marshall Boehm case talks about a company whose main objective is to produce the highest possible quality porcelain products while keeping a focus to nature. The following report will include the company’s vision and mission statement, their main objectives, a SWOT analysis and their specific plans in great detail.

Edward Marshall Boehm’s vision for the company is “to capture that special moment and setting which conveys the character, charm and loveliness of a bird or animal in its natural habitat” with his highest possible quality porcelain products. His mission is similar to his vision statement in that he wants to make the world aware and protective of endangered wildlife by making them aware of nature’s charm.

As stated in the introduction, the main objective is to make the highest objective porcelain products focused on nature. Other main objectives include trying to establish the company to stay profitable for the long run. The company is particularly focused on making their quality products with the purpose of raising awareness and raising a profit, rather than mass producing for quantity. With these objectives, they believe it will put them where they want to be in the long run.

After reviewing the case we have completed a SWOT analysis to get a better idea of where they are headed. The company’s strengths are numerous and promise success. They use a very high quality porcelain clay equal to the finest in the world and have the skill to make many different beautiful figurines. Mr. Boehm is not only extremely artistically talented but also has unlimited knowledge about the art market. He also leads promotion for the company and possesses great merchandising skills. Mr. Boehm could be named as a strength himself. The porcelain figures are becoming increasingly recognized as unique, and irreplaceable as well as many becoming collector’s items; the most intricate have been priced at over $20,000. The...
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