Economie monétaire
3. Strategic marketing plan
Gopro first strength is its user’s community. In order to improve this, the company continue to make the community wider and always more involved in the social networks, social tools and sharing platforms they created.
The company keeps the very good brand equity they have by avoiding too obvious advertisement campaigns such as TV spots.
The firm continues to make partnership with sport ambassador to maintain the cool feeling about Gopro. In order to do so they could offer special individuals services to the main sports leaders. They could also sponsored or create several extreme sports events as Red Bull already do.
Being innovating is also a main focus for Gopro. They launch at least one new product every year to keep the sales high. In these innovations they maintain high quality video and pros specifications.
As Gopro has no financial problems today, they can invest on R&D borrowing money and creating debt. It may help them to avoid large brand competition by other photography oriented business organizations such as Sony.
They use the brand freshness and young teams to create and innovate.
Finally Gopro is looking to invest in the African market, which is a urgent thing to do for the firm as there are already much of its main competitors in the continent. If they do not rapidly invest in this market they could make their future entrance very complicated, or worst, impossible.
4. Suggestions for Marketing Mix
4.1. Product
There is three different Gopro’s cameras, from Gopro Hero to Gopro Hero 3. They all include high quality videos, a wide range for landscape and a high rate of fps to allow slow motion pictures.
For Gopro Hero 3 there is 3 categories: White edition, Silver edition and Black edition.
The major differences are the resolution, fps and of course the price.
GoPro has also created a lot of accessories to suit the different needs of its clients. These products can be gathered in three
Gopro first strength is its user’s community. In order to improve this, the company continue to make the community wider and always more involved in the social networks, social tools and sharing platforms they created.
The company keeps the very good brand equity they have by avoiding too obvious advertisement campaigns such as TV spots.
The firm continues to make partnership with sport ambassador to maintain the cool feeling about Gopro. In order to do so they could offer special individuals services to the main sports leaders. They could also sponsored or create several extreme sports events as Red Bull already do.
Being innovating is also a main focus for Gopro. They launch at least one new product every year to keep the sales high. In these innovations they maintain high quality video and pros specifications.
As Gopro has no financial problems today, they can invest on R&D borrowing money and creating debt. It may help them to avoid large brand competition by other photography oriented business organizations such as Sony.
They use the brand freshness and young teams to create and innovate.
Finally Gopro is looking to invest in the African market, which is a urgent thing to do for the firm as there are already much of its main competitors in the continent. If they do not rapidly invest in this market they could make their future entrance very complicated, or worst, impossible.
4. Suggestions for Marketing Mix
4.1. Product
There is three different Gopro’s cameras, from Gopro Hero to Gopro Hero 3. They all include high quality videos, a wide range for landscape and a high rate of fps to allow slow motion pictures.
For Gopro Hero 3 there is 3 categories: White edition, Silver edition and Black edition.
The major differences are the resolution, fps and of course the price.
GoPro has also created a lot of accessories to suit the different needs of its clients. These products can be gathered in three