Economics and Business Lesson Plan - Year 9 Competitive Advantage

Topics: Logo, Brand, Brand management Pages: 3 (857 words) Published: April 17, 2015
Appendix 1

LESSON PLAN
SCHOOL OF EDUCATION

LESSON ORGANISATION

Year Level: 9 Time:9:00 – 9:55amDate:12/2/2015

Learning Area: Economics and Business
Students’ Prior Knowledge:

Basic IT skills
Ability to use the internet to research
The basic concept of marketing
Ability to work independently

Strand/Topic from the Australian Curriculum
How and why businesses seek to create and maintain a competitive advantage in the global market (ACHEK041)

General Capabilities (that may potentially be covered in the lesson) Literacy
Numeracy
ICT competence
Critical and creative thinking
Ethical behaviour
Personal and Social competence
Intercultural understanding
Cross-curriculum priorities (may be addressed in the lesson) Aboriginal and Torres Strait Islander histories and cultures Asia and Australia’s engagement with Asia
Sustainability
Proficiencies:(Mathematics only)
Lesson Objectives (i.e. anticipated outcomes of this lesson, in point form beginning with an action verb)

As a result of this lesson, students will be able to:
Explain what competitive advantage is and why it is important Recognise the three generic strategies companies use to create competitive advantage

Teacher’s Prior Preparation/Organisation:
Printouts of brand logos page
Theory notes
Slips with a company name on them
Printouts of worksheet
Book computer lab
Place a brand logo sheet face down on each desk
Provision for students at educational risk:
LESSON EVALUATION (to be completed AFTER the lesson)
Assessment of Lesson Objective and Suggestions for Improvement:

Teacher self-reflection and self-evaluation:

[OFFICIAL USE ONLY] Comments by classroom teacher, HOPP, supervisor:

LESSON DELIVERY (attach worksheets, examples, marking key, etc, as relevant) Time
09:00am

09:10am

09:25am

09:40am

09:50am
Motivation and Introduction:
1....

References: Pre-prepared sheet of brand logos
Prepared theory notes
Slip with Company name on it
Worksheets
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