Should Quality Hotel Malmö attempt to increase Revenue through marketing?
Many rooms (150)
Is one with the concert house
Prices for foreign visitors
Lack of customers
Malmö’s growing tourism
Growing international connections
New Hotel to be opened in Hyllie
Cost for renovations
Introduction : Quality Hotel Malmö was built in 1988 and is situated in the heart of Malmö. Since its conscruction it has been open to guests for vacation stay, and for local or international business men/women to stay at awaiting their conferences or other matters. Malmö Is the 3rd largest city in Sweden with roughly 250,000 inhabitants. Seeing as its not a capital city tourism has never been Malmös strongside. But with recent advancements Malmö has become a popular destination for many companies to arrange conferences and on-job training services. Since the construction of the Öresundsbro, a bridge which connects Sweden to Denmark. Copenhagen the capital city of Denmark is just a 20 minute train ride from the Centralstation of Malmö. This has opened up a gateway for Malmö to connect to the international world and become an important city for trade and business alike. By the use of business tools such as the SWOT analysis, marketing mix, product life cycle, and a brief PEST analysis this commentary intends to analyze the effects of better marketing.
A SWOT analysis looks at the strengths,weaknesses,oppurtunities,and threats of a business. The table above shows those areas and what I have found to be the case. Since it is situated so close to the center of town, it is within walking distance of the walking street where we can find a large variety of different shops, boutiques, restaurants, and cafés. Location is very important for the customers seeing as it will cut costs for transportation, as well as encourage them to choose this location to...
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