March 23, 2013
Book Bunker is a small book store that specializes in rare book sales owned and operated by Mary and Joe Johnson. The Johnson’s goal is to increase sales and develop and e-marketing plan that gives the more notoriety. They would like to come up with a competitive variety of e-marketing services by creating a website that improves sales.
The Johnson’s have been in business for over 20 years and have moved from two locations. They have a great reputation and have people come in from around the world to find rare books. They already sell audio books.
Keys to Success
E-marketing gives businesses of any size access to the mass market at an affordable price and, unlike TV or print advertising, it allows truly personalized marketing. Specific benefits of e-marketing include the following:
* Global reach- if the Johnson’s build a website they can reach anyone, anywhere in the world, provided they have Internet access. This allows you to find new markets and compete globally for only a small investment. A properly planned and effectively targeted e-marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
* Trackable,measurable results– marketing by email or banner advertising makes it easier to establish how effective this campaign will be. They can obtain detailed information about customers' responses to their advertising, allowing them to assess the effectiveness of different campaigns.
* 24-hour marketing- with a website your customers can find out about your products even if your office is closed. * Personalistion - if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them....
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