B2C, B2B, C2C, P2P & M-Commerce
Professor Pamela Wiewel
Ecommerce or E-business has become a remarkable tool for marketing and selling goods and services over the World Wide Web and Internet. Merchants use the technology of ecommerce to perform business-to-business (B2B), business-to-customer (B2C), consumer-to-consumer (C2C), peer-to-peer (P2P) and m-commerce transactions, which digitally exchanges information between two parties. The Internet has become the most used electronic interface application in the World Wide Web. E-commerce technology permits commercial transaction to cross-cultural, regional, and national boundaries far more conveniently and cost-effectively… (Laudon & Tarver, 2013, p.16), this presents a huge advantage for companies who aspire to do business on a global platform. The World Wide Web allows a company to reach out to over 3 billion possible customers worldwide. However, there are some companies out there that may be able to increase their market share by implementing some or all of the business strategies we will discuss in this paper. I will attempt to provide examples of how, Mr. Friendly’s a mobile catering and food truck enterprise can implement the use of the Internet and World Wide Web to enhance and reinvent their business operations while establishing the company’s overall vision and strategy.
B2B, C2C, P2P &M-Commerce
Mr. Friendly’s is an up and coming mobile food and catering service, which has been operating in Southern California for the past two years. The company has a fleet of three mobile food trucks, and offer a wide range of catering service options to its customers. The company will cater anything from birthday parties to weddings and any other social event. The company has a good reputation in its local community. However, the business has failed to implement a reputable website