Ecommerce Final Paper

Topics: Marketing, Strategic management, Catering Pages: 6 (2532 words) Published: August 27, 2013
E-Commerce Final Research Paper:
B2C, B2B, C2C, P2P & M-Commerce

Michael Singletary

BUSI 424
Professor Pamela Wiewel
August, 2013

Abstract

Ecommerce or E-business has become a remarkable tool for marketing and selling goods and services over the World Wide Web and Internet. Merchants use the technology of ecommerce to perform business-to-business (B2B), business-to-customer (B2C), consumer-to-consumer (C2C), peer-to-peer (P2P) and m-commerce transactions, which digitally exchanges information between two parties. The Internet has become the most used electronic interface application in the World Wide Web. E-commerce technology permits commercial transaction to cross-cultural, regional, and national boundaries far more conveniently and cost-effectively… (Laudon & Tarver, 2013, p.16), this presents a huge advantage for companies who aspire to do business on a global platform. The World Wide Web allows a company to reach out to over 3 billion possible customers worldwide. However, there are some companies out there that may be able to increase their market share by implementing some or all of the business strategies we will discuss in this paper. I will attempt to provide examples of how, Mr. Friendly’s a mobile catering and food truck enterprise can implement the use of the Internet and World Wide Web to enhance and reinvent their business operations while establishing the company’s overall vision and strategy.

E-Commerce: B2C
B2B, C2C, P2P &M-Commerce
Mr. Friendly’s is an up and coming mobile food and catering service, which has been operating in Southern California for the past two years. The company has a fleet of three mobile food trucks, and offer a wide range of catering service options to its customers. The company will cater anything from birthday parties to weddings and any other social event. The company has a good reputation in its local community. However, the business has failed to implement a reputable website to market their services. According to the article, “Implementing E-Commerce Strategies, “ Developing and e-commerce business strategy is extremely important for marketing products and services. With the IT Contribution Model, managers can implement a performance measurement system…which can lead to dramatic improvements in decision making corporate resource allocations, and performance” (2005, p. 25). Up until now, Mr. Friendly’s Catering service has been strictly running on customer-to-customer (C2C) referrals, and most of its business is done on the ground in the trucks. The business model that applies specifically to Mr. Friendly is the business-to-consumer (B2C) concept. The mobile trucks have specific routes that they hit for the early morning breakfast crowd, and then they will re-open for the lunch rush. According to what time of day it is, the trucks return to its home base for restocking. Moreover, if the company had a website up and running, the company would be able to implement some m-commerce strategies and develop a Facebook page, and set-up a Twitter account that will allow it consumers to follow, where and what time of the day the trucks can be located. Amazon, is the first company to use and implement e-commerce strategies, “believed that pursuing sales was the way to maximize firm value” (Filson, 2004, p. 135) and the use of the Internet was “their main strategy” (Filson, 2004, p. 135). If Mr. Friendly had an Internet presence, they could maximize their customer based and improve profits. Landon & Tarver (2013) asserts that, “the Internet is an open standards system available to all players, and this fact inherently makes it easy for new competitors to enter the marketplace and offer substitute products or channels of delivery” (p. 91). Mr. Friendly’s catering is the perfect example of a company that is in need of restructuring its business strategy by implementing an ecommerce plan. However, “Managers are often uncertain about the impacts of...

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