Ecological Concern in International Business

In this globalization era many industries seek expansion not just limited to their own nation but to go international and seek new market for their products and services. The environmental standards and norms play a significant role in determining the competitiveness of products and goods on the international market.
Environmental responsibility is a vital component of a business strategy as it not only helps the environment, but it wins the trust of communities and gains the respect of the governments of the countries in which the business operates. All businesses impact on the environment: they emit pollution, they produce waste and use resources. Businesses, however, are continually being encouraged to improve their approach to environmental issues.
To the casual observer, the greening of mainstream business may appear to be a recent phenomenon, but it is no ephemeral fad, according to writer and green business strategist Joel Makower. Rather, he says, it represents a shift in how business is being done, born of a confluence of global challenges: energy and natural resource constraints, global security concerns, growing public health problems, and the specter of disruptive climate change. And opportunities: a wealth of new enabling technologies that allow business efficiency to increase dramatically, dematerializing and detoxifying products and services along the way. The merging of economic and environmental interests may engender one of the biggest business transformations in decades, spurred on by a societal imperative to harness the unparalleled power of the private sector to address the world’s most pressing environmental problems.
Companies of all sizes and sectors have come to recognize that being a greener business can create new forms of business value, whether increased sales and reduced costs, or forms of value that are indirect (increased quality, reduced risk, increased ability to attract and retain talent) or intangible (enhanced reputation or