eco final proposal
Final Proposal
Kat Smith
ECO/561
June 20, 2015
Mathewos Kassa
Final Proposal
Section I – Executive Summary
Ladder Lock is creating a new product to assist truckers in getting to the top of their trailers to remove debris and hazards which were previously inaccessible or traditional methods were too unstable or heavy to be feasible. A lightweight aluminum folding ladder that doubles as a load lock for easy storage or double duty use with stabilization hooks to clip onto the top of the trailer make it accessible for a driver to climb up top from the catwalk and clear snow or other debris from the top of the trailer and thus reduce risk of lawsuit or hampering other vehicles with sheets of snow dropping off.
Section II – Company Overview
Brand new startup which sees a need and fills it to help the professional drivers do their jobs while making it easier to be safe on the road. A small partnership which in two to five years will convert to a corporation to cover liabilities and taxes. One initial plant to start with and expansion as the product becomes more popular and demand increases.
Section III – Industry Analysis
3 – Market Overview/structure
There are approximately 3.5 million truck drivers in the United States (TruckInfo.net, n.d.). A majority of them are considered dry van where there is a 13’6” trailer attached. The structure for the market would originally be monopolistic as there is not any current competition for the product. The current business cycle is on the way up from a dive in 2009 with the drop in oil per barrel recently the expansion of trucking is likely to occur again. (Young, Notis, & Firestine, 2014)
4 – Relevant Market Size
There are some ladders out there for trucks mostly designed for tankers that run about 400$ and load locks run for aluminum 50$. There is no direct competition so the market size would be all available truckers that drive a box trailer.
Section IV – Customer Analysis
5 – Target Customers
Professional drivers who
Kat Smith
ECO/561
June 20, 2015
Mathewos Kassa
Final Proposal
Section I – Executive Summary
Ladder Lock is creating a new product to assist truckers in getting to the top of their trailers to remove debris and hazards which were previously inaccessible or traditional methods were too unstable or heavy to be feasible. A lightweight aluminum folding ladder that doubles as a load lock for easy storage or double duty use with stabilization hooks to clip onto the top of the trailer make it accessible for a driver to climb up top from the catwalk and clear snow or other debris from the top of the trailer and thus reduce risk of lawsuit or hampering other vehicles with sheets of snow dropping off.
Section II – Company Overview
Brand new startup which sees a need and fills it to help the professional drivers do their jobs while making it easier to be safe on the road. A small partnership which in two to five years will convert to a corporation to cover liabilities and taxes. One initial plant to start with and expansion as the product becomes more popular and demand increases.
Section III – Industry Analysis
3 – Market Overview/structure
There are approximately 3.5 million truck drivers in the United States (TruckInfo.net, n.d.). A majority of them are considered dry van where there is a 13’6” trailer attached. The structure for the market would originally be monopolistic as there is not any current competition for the product. The current business cycle is on the way up from a dive in 2009 with the drop in oil per barrel recently the expansion of trucking is likely to occur again. (Young, Notis, & Firestine, 2014)
4 – Relevant Market Size
There are some ladders out there for trucks mostly designed for tankers that run about 400$ and load locks run for aluminum 50$. There is no direct competition so the market size would be all available truckers that drive a box trailer.
Section IV – Customer Analysis
5 – Target Customers
Professional drivers who