ECO 365 Week 4 Differentiating between 
Name
Differentiating Between Market Structures in Kudler
Date
ECO/365
Instructor
Differentiating Between Market Structures in Kudler
Kudler Fine Foods is the brain child of Kathy Kudler. She envisioned a one stop gourmet food store and has grown to three locations to date. She continues to maintain direct control over large bulk purchase order items, stringent customer service policies, and hiring. The following is a discussion of how the organization competes in the marketplace and the strengths and weaknesses of the firm as indicated by the marketing surveys completed by their customers. There will also be discussion of the market structure which best applies to the organization and how that structure positively and negatively affects the firm, how the effectiveness of the competitive strategies in the market structure affect the organization’s long-term profitability, and what competitive strategies recommendations may be made.
How Does Kudler Compete Kudler Foods competes on a differentiation strategy. While the advertising is similar to the average grocery stores in the area, the advertising is not built on a “loss leader” criteria. Kudler Foods is one of only a few competitors in Orange County that offers a complete gourmet shopping opportunity. The company considered the greatest competition is the Cardiff Seaside Market and is direct competition to the Encinitas and Del Mar locations. If left unchecked and depending on how effective the new competitions managers are at strategic combinations, the competing store could negatively impact Kudler Foods market share. A situation of this nature could decimate Kudler Foods customer base. Active assessment of strategy strengths and weaknesses is necessary to mitigate the challenges of this possibility.
Strengths and Weaknesses Kudler Fine Foods marketing surveys were quite revealing of the firm’s strengths and weaknesses. Customers are happy with the displays and lay-out of the store.
Differentiating Between Market Structures in Kudler
Date
ECO/365
Instructor
Differentiating Between Market Structures in Kudler
Kudler Fine Foods is the brain child of Kathy Kudler. She envisioned a one stop gourmet food store and has grown to three locations to date. She continues to maintain direct control over large bulk purchase order items, stringent customer service policies, and hiring. The following is a discussion of how the organization competes in the marketplace and the strengths and weaknesses of the firm as indicated by the marketing surveys completed by their customers. There will also be discussion of the market structure which best applies to the organization and how that structure positively and negatively affects the firm, how the effectiveness of the competitive strategies in the market structure affect the organization’s long-term profitability, and what competitive strategies recommendations may be made.
How Does Kudler Compete Kudler Foods competes on a differentiation strategy. While the advertising is similar to the average grocery stores in the area, the advertising is not built on a “loss leader” criteria. Kudler Foods is one of only a few competitors in Orange County that offers a complete gourmet shopping opportunity. The company considered the greatest competition is the Cardiff Seaside Market and is direct competition to the Encinitas and Del Mar locations. If left unchecked and depending on how effective the new competitions managers are at strategic combinations, the competing store could negatively impact Kudler Foods market share. A situation of this nature could decimate Kudler Foods customer base. Active assessment of strategy strengths and weaknesses is necessary to mitigate the challenges of this possibility.
Strengths and Weaknesses Kudler Fine Foods marketing surveys were quite revealing of the firm’s strengths and weaknesses. Customers are happy with the displays and lay-out of the store.
References: Gomez-Mejia, Luis R. Balkin, David B. (2002) Management 1e. New York: The McGraw Hill Companies. Investopedia, Oligopoly (2012) Retrieved on April 13, 2012 http://www.investopedia.com/terms/o/oligopoly.asp#axzz1rygOkvlL The Fresh Market, The Food (2012) Retrieved on April 15, 2012 http://www.thefreshmarket.com/Company/foods.html Turban, Efraim. Rainer, R. Kelly. Potter, Richard E. (2003) Introduction to Information Technology. New York: John Wiley and Sons Inc.