Ebusiness
ADM3378 M - ELECTRONIC BUSINESS
Professor | Samer Forzley | Office | N/A | Telephone | N/A | E-Mail | Samer.forzley@gmail.com | Office Hours | 6:00 – 7:00 PM every Thursday before class | Class Location | Lamoureux Hall (LMX) – Room 124 | | Class Hours | 7:00 – 10:00 PM | Prerequisite(s) | |
Course Deliverable | Due Date | Weight on Final Grade | Group Assignment | Feb 21sr | 30% | Final exam | See exam timetable | 50% | | | |
Course Description
eBusiness a new way of transforming relationships between organizations and within the latter, between consumers and businesses, and between citizens and public or community organizations.
In everyday language, the terms e-business and e-commerce are substitutes to each other. For a manager, these concepts suggest areas close but distinct. E-commerce is for processes, mechanisms, technologies and architectures that support electronic transactions between organizations or within them, or between citizens and consumers or organization. E-business concerns more broadly, a set of operations from the Internet, whether buying, selling or offering service to consumers, whether or exchange , procurement, affiliation, alliance or integration within or between organizations.
The pedagogical methods to be used in this course will include professor presentations and notes, student presentations, lectures, group discussions and guest speakers.
Course Learning Objectives
The core learning objectives for this course are to give a business leader the ability to understand and integrate several business functions as it relates to eBusiness. Students will acquire the knowledge, theory and tools required to manage customer relations. All aspects of eBusiness will be presented; from customer segmentation, customer acquisition, customer service, retention to the full impact of eBusiness on the organization.
The objectives of this course are derived from the definition of e-business. In
Professor | Samer Forzley | Office | N/A | Telephone | N/A | E-Mail | Samer.forzley@gmail.com | Office Hours | 6:00 – 7:00 PM every Thursday before class | Class Location | Lamoureux Hall (LMX) – Room 124 | | Class Hours | 7:00 – 10:00 PM | Prerequisite(s) | |
Course Deliverable | Due Date | Weight on Final Grade | Group Assignment | Feb 21sr | 30% | Final exam | See exam timetable | 50% | | | |
Course Description
eBusiness a new way of transforming relationships between organizations and within the latter, between consumers and businesses, and between citizens and public or community organizations.
In everyday language, the terms e-business and e-commerce are substitutes to each other. For a manager, these concepts suggest areas close but distinct. E-commerce is for processes, mechanisms, technologies and architectures that support electronic transactions between organizations or within them, or between citizens and consumers or organization. E-business concerns more broadly, a set of operations from the Internet, whether buying, selling or offering service to consumers, whether or exchange , procurement, affiliation, alliance or integration within or between organizations.
The pedagogical methods to be used in this course will include professor presentations and notes, student presentations, lectures, group discussions and guest speakers.
Course Learning Objectives
The core learning objectives for this course are to give a business leader the ability to understand and integrate several business functions as it relates to eBusiness. Students will acquire the knowledge, theory and tools required to manage customer relations. All aspects of eBusiness will be presented; from customer segmentation, customer acquisition, customer service, retention to the full impact of eBusiness on the organization.
The objectives of this course are derived from the definition of e-business. In