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Ebay Case

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Ebay Case
eBay Case

Threshold resources
• Offices and facilities
• IT server platforms and appropriate software
• Personnel with in-depth IT knowledge
• All other appropriate personnel
• Sufficient customers and suppliers Threshold competences
Unique resources
• Being the first
• Web 2.0 management skills
• Electronic platform management skills
• Leading technology expert
• Active community of users
• eBay brand
• Partnering on the internet
• Biggest electronic exchange platform
SWOT analyse:
Strength
• Providing a virtual worldwide marketplace for buyers and sellers
• First web 2.0 company
• Customer knowledge
• Customer oriented teleconferences, workshops and classes
• Chris corrado – leading technology platform expert
• To stay aware and flexible
• eBay express
• eBay wiki page – product innovation
• Advertising
• Technology
Weaknesses
• Change comes slow
• Time to get used to the culture
• Poor performance in the east
Opportunities
• Customer input
• Network effects
• Technology and software development
Threats
• Bugs in the technology and software
• Technology outages
• Competitors like Yahoo or GMarket

It seems to be of great importance that eBay continue to focus on customers, to listen and learn from their valuable inputs and to stay aware and flexible. Technology is also of great importance in this business, luckily for eBay they hired one of the best platform experts. There lies a potential in networking and partnering alongside technology development. In eBay change seem to come slow – this can be dangerous in these times! The ability and willingness to change and to adapt to an ever changing business environment is key, and eBay most try and make it easier to put forward new thinking within.
Unique resources
• Being the first online auction site
• Web 2.0 management skills
• Electronic platform management skills
• Leading technology expert
• Active community of users
• eBay brand
• Partnering on the internet
•
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