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Ebay
1. What are the greatest opportunities and threats existing in eBay’s current external environment?
One of the great opportunity that eBay experienced is that when Pierre Omidyar realized that the Internet enabled market efficiency by allowing millions of buyers and sellers to view products and conduct transactions. With the help of Withman, eBay grew from a programmer’s experiment into a major publicly traded company, trading on NASDAQ with the symbol EBAY.

Competitors are one of the threats of the company because they are competing with eBay which makes them compete and strive to be better. Somehow this is a good thing because having competitors makes you be more competitive. Some of the competitors are Amazon.com Inc., Yahoo! Inc., Google Inc., and Craiglist.

2. What are the company’s greatest strengths and weaknesses?
Strengths:
eBay’s revenue growth has come largely through acquisitions. The acquisitions have also allowed it to increase its geographic reach, move into relation businesses such as online payments, and obtain technology that will strengthen its product differentiation.
In addition to acquisitions, eBay uses alliances with small entrepreneurs and large companies to increase revenues and enhance the number of items available in the marketplace.
Weaknesses:
Legal issues of eBay against Rolex, Tiffany & Co., Hermes, Louis Vuitton and L’Oreal.
Being on an extreme external competitive pressure. This competitive pressure if from both dominant internet companies such as their competitors.

3. Does eBay stated purpose provide adequate direction for making the important decisions which the company presently faces?

So far, the results of the step by step eBay has been doing has been improving every step, the financial results of the company, they were ranked 2nd among the most valuable retail web sites, that was in 2008 so we don’t know how much more they’ve improve. Well everyone knows eBay making them the most visited site,

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