As there is no vision stated in the case, hence we come out with a new vision for ebay as follows.
EbayVision statement :
“ To become the world’s leading e-commerce franchise in the world”
In our opinion, the vision statement above is very clear that Ebay wants to be a leader in e-commerce world.
The Original Mission Statement:
“We intend to continue to work toward our mission of creating the world’s leading ecommerce franchise by investing in our core Marketplaces segment and continuing to build our adjacent Marketplaces businesses”. (2007 Annual Report)
As there are three mission statements given in the case study for eBay. We only considered and analysed the latest mission statement which is in 2007.
“We intend to continue to work toward our mission of creating the world’s leading commerce franchise (product or service and technology) by investing in our core Marketplaces segment (market and self-cocept) and continuing to build our adjacent Marketplaces businesses”. (2007 Annual Report)
From the mission statement above, we have evaluated that ebay mission components do not include the components of customer, concerns for survival and growth, philosophy, concern for public image, and concern for employees.
Therefore, It is clear to say that EBay does not have complete mission statement because of lacking of 5 components mentioned before. In fact, eBay mission statement is too broad and unspecified.
Therefor, we come out with new mission statement for ebay as follows:
“ To creat the world’s leading e-commerce franchise (2. Product, and 3. Market) to the people around the world (1. Customer) by investing in our core marketplace segment and continuing our adjacent marketplace business (5. Concern for growth), with our updated security system to make the transaction is safe (4. Technology), we give our best in class service to the buyer and seller with honesty and openes (6. Phylosophy) to help people to