Easyjet Marketing Analysis
Content
1.Introduction 2
2. Marketing Activities and Results 2 2.1 Marketing Activities 2 2.2 Results 3
3. Environmental Changes and Responses 3 3.1 Macro-environmental and Micro-environmental Changes 3 3.2 Responses 4 3.3 Analysis of Responses 4
4. Evaluation of Marketing Strategies 4
5. Summery and Recommendation 5
6. Appendix: 7
7. Reference 9
Marketing Analysis of easyJet
1.Introduction
With the demand on transportation and advancements on technologies, airline industry became one of the fastest developing industries on the world. These developments, high leveled competitive market and the never-ending demand on faster transportation reduced the plane ticket prices. As a result the low-cost airlines (LCA) are flourished. Undoubtedly one of the key players in this progression was easyJet. They are widely known with their cheaper tickets however their marketing strategy had never been that simple. Their market segmentation, different researches on customer habits, satisfaction and their diversified services depending on these factors leaded easyJet’s marketing activities.
This report will present and evaluate easyJet’s marketing activities over last three years, and then exhibit the findings on how it affected the company’s strategies. Secondly, it will argue the environmental changes that affected easyJet and say if easyJet reacted proactive or reactive on these changes. Finally, it will give a summary of the essay with offering a suggestion on easyJet’s marketing manager.
2. Marketing Activities and Results
Marketing activities are directly to associate easyJet with its customers. Confronted with the fierce competition recent years, easyJet had several approaches to promote its sales, expand its market share and strengthen its Orange brand image.
2.1 Marketing Activities
Nowadays, easyJet utilises social media networks, such as Facebook, Twitter, YouTube and easyJet blog, to
1.Introduction 2
2. Marketing Activities and Results 2 2.1 Marketing Activities 2 2.2 Results 3
3. Environmental Changes and Responses 3 3.1 Macro-environmental and Micro-environmental Changes 3 3.2 Responses 4 3.3 Analysis of Responses 4
4. Evaluation of Marketing Strategies 4
5. Summery and Recommendation 5
6. Appendix: 7
7. Reference 9
Marketing Analysis of easyJet
1.Introduction
With the demand on transportation and advancements on technologies, airline industry became one of the fastest developing industries on the world. These developments, high leveled competitive market and the never-ending demand on faster transportation reduced the plane ticket prices. As a result the low-cost airlines (LCA) are flourished. Undoubtedly one of the key players in this progression was easyJet. They are widely known with their cheaper tickets however their marketing strategy had never been that simple. Their market segmentation, different researches on customer habits, satisfaction and their diversified services depending on these factors leaded easyJet’s marketing activities.
This report will present and evaluate easyJet’s marketing activities over last three years, and then exhibit the findings on how it affected the company’s strategies. Secondly, it will argue the environmental changes that affected easyJet and say if easyJet reacted proactive or reactive on these changes. Finally, it will give a summary of the essay with offering a suggestion on easyJet’s marketing manager.
2. Marketing Activities and Results
Marketing activities are directly to associate easyJet with its customers. Confronted with the fierce competition recent years, easyJet had several approaches to promote its sales, expand its market share and strengthen its Orange brand image.
2.1 Marketing Activities
Nowadays, easyJet utilises social media networks, such as Facebook, Twitter, YouTube and easyJet blog, to