easyjet

Topics: Low-cost carrier, London Gatwick Airport, Business model Pages: 73 (12080 words) Published: March 23, 2014
easyJet
Business Model Analysis
BMAN72801

EasyJet’s Business Model Analysis

Table of Contents
Executive Summary................................................................................................................................. 1 1. The Business Model of EasyJet ........................................................................................................... 2 1.1 Theory ........................................................................................................................................... 2 1.2 Easyjet’s Business Development ................................................................................................... 2 1.3 EasyJet’s Current Business Model................................................................................................. 4 1.3.1 Customer Value Proposition (CVP) ........................................................................................ 4 1.3.2 Key Resources and Key Processes .......................................................................................... 6 1.3.3 Profit Formula ........................................................................................................................ 7 1.4 A Circle of Success ....................................................................................................................... 13 2. Dependencies and Constraints ......................................................................................................... 15 2. 1 Internal and External Dependencies .......................................................................................... 15 2.1.1 Internal Dependencies ......................................................................................................... 15 2.1.2 External Dependencies ........................................................................................................ 16 2.2 Constraints .................................................................................................................................. 18 3. Resolutions ........................................................................................................................................ 22 3.1 Introduction ................................................................................................................................ 22 3.2 Secondary Airports...................................................................................................................... 23 3.2.1 Secondary Airports in Closer Proximity to the Primary Ones .............................................. 23 3.2.2 Cost savings in Airport Charges............................................................................................ 24 3.2.3 Competitors’ Presence and Analysis in Suggested Airports ................................................ 27 3.2.4 Passenger Handling Capacity at Suggested Airports ........................................................... 30 3.2.5 Risk of Losing Market Share and Revenues ......................................................................... 30 3.3 Business Segment ....................................................................................................................... 32 3.4 Final Propositions and Limitations .............................................................................................. 33 4. Concluding Remarks.......................................................................................................................... 35 5. Appendices ........................................................................................................................................ 36 6. References ........................................................................................................................................ 39

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BMAN72801

EasyJet’s Business Model Analysis

Executive Summary
The aim of this report is to provide a detailed analysis...

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