Preview

Easy Internet Café – Case Study

Powerful Essays
Open Document
Open Document
2372 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Easy Internet Café – Case Study
Table of Contents:

Executive Summary

Page 2
Issue Identification

Page 2
Environmental and Root Cause Analysis

Page 3
Alternatives and Options

Page 6
Recommendation and Implementation

Page 7
Monitor and control

Page 9

Executive Summary
It is a fact that the company didn’t achieved the best results in last years, reason way a radically revamp of our operations is required. In order to implement the new strategy regarding the franchise for easy internet cafe we qualified 4 offers from UPS, Excel Globalserve and Ingram for 3rd party logistics. My analysis took in consideration the following factors: total cost per store, ownership of goods, experience and expertise in supply chain for all 4 competitors, cost reduction and our core competency.

All the 4 offers are described in the next chapters in more details.

From all of them I will recommend option 1 from Ingram Micro, company that is able to provide an integrated solution: procurement, warehouse, transportation, configuration, billing & payment collection, returns management, with other words a complete solution that suit eIc needs.

Using current in-house method eIc spends approximately £1300 for all the logistics activities involved in opening a new store, not including the outbound transport to the franchisee, with a eIc labor costs of £602 per store. Alternate, the Ingram solution is £560 (£179 logistics cost + £381 eIc labor cost) in case the equipment are bought from them. Many other benefits are described in detail in my analysis.

Issue Identification
Because of continuing losses from 1999 to 2002 (£80- £100 million), we decided to radically revamp our operations, in order to eliminate the need for future investments in new stores.

It was decided to appoint franchisees for the new stores and also, if possible, for the existing legacy stores. According to the new strategy, the franchisee would be required to bear the costs of the

You May Also Find These Documents Helpful

  • Good Essays

    Kudler Market Structure

    • 1203 Words
    • 5 Pages

    By use of the intranet website of the company there was tools and resources available to make an accurate picture of the company. Thus allow identification of the company’s strengths and weaknesses. The strengths of the company allows the company to sustain itself in the marketplace. However the company’s weaknesses imposes threats to the company to remain a leader in its current region. The company is an oligopoly market structure, because there are only a handful of similar stores that offer same products and services in its area. If the company imposes the recommendations, the company will be able to take a substantial lead in the market, and also began an adventure to become nationally known and become a profitable franchised…

    • 1203 Words
    • 5 Pages
    Good Essays
  • Good Essays

    rastaurant

    • 2539 Words
    • 11 Pages

    Opening a franchise company has its joys and perils. While the built-in brand recognition is a big plus for a start-up, that brand has not reached the level of some of the largest fast food chains. The franchise brand may not provide the level of support expected from a larger franchise chain. With that said, the combined management experience, and synergy between the goals of the franchisor and the company's goals will lead to the long-term success of our franchise.…

    • 2539 Words
    • 11 Pages
    Good Essays
  • Powerful Essays

    Cost to start a new franchise is estimated to reach approximately $257,900 maximum. Mr. Paul estimates that he can only afford with about $125,000 which obviously still not enough to cover the start-up cost. After examine the list of franchisees, Mr. Paul realizes that 13 of them own multiple stores. Knowing this fact, Mr. Paul comes with an idea of purchasing two stores instead of one because some of the start-up costs and operating expense would not be higher than operating a single store.…

    • 3682 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    Morrisons Annual Report

    • 4751 Words
    • 20 Pages

    New retail space We opened nine new stores in the year, at Giffnock, Gorleston, Whitefield, Kidderminster, Granton, Northallerton, Blandford Forum, Clifton (Nottingham) and Holyhead. Two of these (Giffnock and Kidderminster) were replacements of existing stores and two (Blandford and Northallerton) were former Safeways, which had been closed since the acquisition due to their small size. Our decision to reopen them reflects our growing confidence in the operation of, and return from, smaller stores, and we have been pleased with their performance. A further two of the stores (Gorleston and Clifton) were previous Co-op/Somerfield stores that we acquired and converted to Morrisons. In both cases we saw very significant uplifts in sales compared to those achieved under their former ownerships, and as a result we were pleased, later in the year, to agree the acquisition of a further tranche of stores from the Co-op/Somerfield that we will open in…

    • 4751 Words
    • 20 Pages
    Powerful Essays
  • Satisfactory Essays

    This being said however, as a company that is first starting out we will be unable to target both retailers and medical industries at the same time, at least for the first few years, because it is very expensive and would require more assistance.…

    • 738 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Easyinternet Cafe

    • 2510 Words
    • 11 Pages

    My proposed strategy for logistics is working with a third party provider or 3PL. 3PL providers offer services in the forms of shipping to complete supply chain solutions. If eIc is to be successful in the next phase of the internet café market, utilizing a 3PL provider is the best solution to moving forward in a constantly changing industry. The new 3PL provider will work with us in getting the proprietary equipment to the franchise as well as helping the stores set up including ordering internet services through to the first day of operation.…

    • 2510 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    Company’s rapid and successful expansion led to increasing number of stores. Evaluation is needed to decide…

    • 335 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Eco-201

    • 617 Words
    • 3 Pages

    How should goods and services be produced. After some research of opening a this franchise I found that the most important recourse to start a franchise is money:…

    • 617 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Although the growth has meant an increase in sales, it came at a cost. Morrison's had to pay nearly £3bn and take out a loan of £1.9bn. This is an opportunity cost, as Morrison's could have spent the money improving there current stores, or invested the money, earning interest on it.…

    • 1452 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Another method will be through establishing strategic relationships with companies that have similar demographics such as athletic clubs and local colleges. Establishing a mutually beneficial relationship will allow both organizations to develop visibility for each other.…

    • 498 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Franchise Assignment

    • 375 Words
    • 2 Pages

    The cost of a full Canadian franchise varies from $480,000 to $510,000* (CDN$) (plus all applicable taxes). At least $153,000 of the franchise cost must be unencumbered (cash or liquid assets), in addition to $50,000 in working capital (also unencumbered). The remaining amount may be financed through the chartered banks, upon approval of a franchise.…

    • 375 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Porcini Case

    • 535 Words
    • 3 Pages

    Tom Alessio, Marketing Vice President at Porcini’s Inc., of Boston, was pondering issues raised by a potential expansion of his company’s restaurant business. The domestic market for full-service chain restaurants was nearing its saturation point at both in-city and shopping mall locations. The big chains were looking overseas for growth, but as a small regional player, porcini’s had neither the resources nor the brand power to pursue that option. Food and service quality were only two aspects of the challenge. Porcini’s a slow growing, privately held enterprise would eed to roll out its new restaurants quickly in order to establish itself as a powerful brand. With limited capital and access to prime real estate sites, however, that seemed unlikely unless it adopted either a franchising or a syndication model of ownership. The first risked the company’s quality reputation; the second might produce a pace of growth that the company was ill-equipped to handle. These included an innovative process for selecting, appraising, and rewarding employees, and the use of wireless technology to eliminate time from consumer billing. In Alessio’s mind, all parts of the Pronto concept—service quality, food quality, pricing, branding, location, and ownership form had to be coordinated and mutually supportive. It had to meet or exceed the company’s 6% hurdle rate. That was a big order.…

    • 535 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    I. Executive Summary Introduction Mission Vision Strategy & Assessment Management Team Five Year Proforma Business Opportunity Market Product & Services Customers Value Proposition Demographics + Target Markets Site Selection Competition Store Operations Store Front Store Space – Experience Store Staffing Compensation Regulations Supply Chain Cash Back-office Systems Security Key Performance Indicators - KPI's Branding Marketing Brand Positioning Marketing Financial Structure Organization & Deal Structure Assumptions Financial Model Proforma Return Exit Strategy Next Steps Appendix Store Investment Store Proforma Store Opening Schedule by Market Financial Proforma (Sources and Uses) Master Franchise Agreement Options Agreement PHC Operating Agreement PPM 3 4 5 5 6 7 8 9 10 11 12 12 13 14 14 15 16 17 20 21 22 23 23 24 26 27 27 29 30 31 31 32 32…

    • 8525 Words
    • 35 Pages
    Powerful Essays
  • Powerful Essays

    Blozis Case Study

    • 2260 Words
    • 10 Pages

    My decision, as the supply manager of the Blozis company, is to implement new processes and procedures in the supply department. One of the changes to be made in the processes and procedures will include having the expediter’s role primarily limited to the expedition of materials. An expediter is the person in charge of scheduling purchases, purchasing and scheduling the delivery of materials and services, as well as checking orders and speeding up the arrival of materials needed to meet production schedules. The current expediter, besides undertaking these responsibilities, is also taking on a number of other responsibilities that are taking away from his abilities to properly complete his core job responsibilities.…

    • 2260 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    • Should they continue using franchised locations in the global markets or should they consider opening…

    • 1234 Words
    • 5 Pages
    Good Essays

Related Topics