Question 1.5 When deciding whether to create a custom motivation program or purchase one offered by a consulting firm, the manager must consider several different factors. First, the manager must consider the costs associated with both options. Is the cost of labor to create the program less than the cost of purchasing one by a consulting firm? Which option yields a better return on investment? Second, the manager needs to determine how quickly the program needs to be implemented. Purchasing a program from a consulting firm may be the quickest alternative. However, if the business can make do without the program for the time being, it may be best to create a custom program so that the business can design the program to focus specifically on aspects in which the office needs the most improvement. If the company chooses to purchase the program from the consulting firm, it risks not getting the most “bang for their buck” if the program focuses on aspects that are already strengths of the office. Third, if the manager chooses to purchase a program, it is vital that the manager has conducted adequate research to determine the validity of the program and, if possible, speak to other businesses that have adopted the program as well. Fourth, the manager should consider the following: will the program actually boost team moral? Or will the program cause the office to feel as if they are being micromanaged? Fifth, the manager should consider how old the program is. If it has been around for a while, when the last time significant updates were made? If it is an old program with relatively few updates, the program may be lacking the newest technology. A new program will include the most up-to-date technology. As mentioned earlier, a custom-built program would allow the company to personalize the program to accommodate the specific needs of the office.
Question 1.6 Cooper & Schindler (2011) define business research as a
References: Cooper, D., & Schindler, P. (2011). Business research methods. (11 ed.). New York, NY: McGraw-Hill/Irwin.