Eastman Kodak Meeting the Digital Challenge
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COURSEWORK FOR CONTEMPORARY STRATEGIC MANAGEMENT
TITLE- THE BALANCE OF PLANNED AND EMERGENT APPROACHES TO STRATEGIC MANAGEMENT IN THE CASE OF EASTMAN KODAK : MEETING THE DIGITAL CHALLENGE
MODULE LEADER- DR HANS SCHLAPPA
MODULE- CONTEMPORARY STRATEGIC MANAGEMENT
DEGREE- MSc in BUSINESS PSYCHOLOGY
AUTHOR- SIRIWAN DARARATTANAROJ
STUDENT NUMBER- 09249400
SUBMISSION DATE - 22/11/2010
THE WORD LIMIT FOR THIS COURSEWORK IS 1500 WORDS
THE NUMBER OF WORDS USED IN THIS COURSEWORK SUBMISSION IS 1515 The purpose of this essay is to assess the balance of planned and emergent approaches that Eastman Kodak applied to strategic management in the digital challenge which Kodak uniquely developed and patented many of the components of digital photography(Henry et al, 2009). The four main parts of the essay focuses upon classification Kodak’s case study into theories of intended strategy development, emergent strategy development, the roles of managers to manage this two strategic approaches and the evaluation of balance between these approaches in term of paradox and business environment. Beginning with its intended strategy, the essay will state the process of strategy development which is associated with role of vision and command or objective setting, planning systems and imposed strategy that imposes by external factors. Later, the demand of strategy emergent, the logical incrementalism and resources allocation of this company will be described. Then, roles of managers to balance intended plans and incremental plans along with dealing to the uncertain and complex conditions will be clarified. The last analysis will assess the balance of this two approaches by outlining a theory of the paradox of deliberateness and emergent for businesses in high competitive and technology-based environment. For planned strategy, Bob & Ron(2010a) gives an opinion that the objective setting comes before the first formal step of the strategy
COURSEWORK FOR CONTEMPORARY STRATEGIC MANAGEMENT
TITLE- THE BALANCE OF PLANNED AND EMERGENT APPROACHES TO STRATEGIC MANAGEMENT IN THE CASE OF EASTMAN KODAK : MEETING THE DIGITAL CHALLENGE
MODULE LEADER- DR HANS SCHLAPPA
MODULE- CONTEMPORARY STRATEGIC MANAGEMENT
DEGREE- MSc in BUSINESS PSYCHOLOGY
AUTHOR- SIRIWAN DARARATTANAROJ
STUDENT NUMBER- 09249400
SUBMISSION DATE - 22/11/2010
THE WORD LIMIT FOR THIS COURSEWORK IS 1500 WORDS
THE NUMBER OF WORDS USED IN THIS COURSEWORK SUBMISSION IS 1515 The purpose of this essay is to assess the balance of planned and emergent approaches that Eastman Kodak applied to strategic management in the digital challenge which Kodak uniquely developed and patented many of the components of digital photography(Henry et al, 2009). The four main parts of the essay focuses upon classification Kodak’s case study into theories of intended strategy development, emergent strategy development, the roles of managers to manage this two strategic approaches and the evaluation of balance between these approaches in term of paradox and business environment. Beginning with its intended strategy, the essay will state the process of strategy development which is associated with role of vision and command or objective setting, planning systems and imposed strategy that imposes by external factors. Later, the demand of strategy emergent, the logical incrementalism and resources allocation of this company will be described. Then, roles of managers to balance intended plans and incremental plans along with dealing to the uncertain and complex conditions will be clarified. The last analysis will assess the balance of this two approaches by outlining a theory of the paradox of deliberateness and emergent for businesses in high competitive and technology-based environment. For planned strategy, Bob & Ron(2010a) gives an opinion that the objective setting comes before the first formal step of the strategy
References: Bob, D. & Ron, M. (2010a) Strategy Synthesis. 3rd edn. Hampshire: Cengage Learning. Bob, D. & Ron, M. (2010b) Strategy: Process, Content, Context. 4thd edn. Hampshire: Cengage Learning. Gerry, J., Kevan, S. & Richard, W. (2008) Exploring corporate strategy. 8th edn. Essex: Prentice Hall. Henry C. Lucas Jr. *, Jie Mein Goh. (2009) ‘Disruptive technology: How Kodak missed the digital photography revolution’. Journal of Strategic Information Systems. 18 (2009). pp.46–55. [Online] Available at: http://www.elsevier.com[Accessed:19 November, 2010]. Richard, P. (20054 Contemporary strategic Management. Hampshire: Palgrave. Robert, M.G. (2005) Contemporary strategy analysis. 5th edn. Oxford: Blackwell. Robert, M.G. & Charles, B. (2004) ‘A Knowledge Accessing Theory of Strategic Alliances’. Journal of Management Studies. Volume 41:1. 1st January. pp.61–84. [Online] Available at: http://onlinelibrar.wiley.com[Accessed:19 November, 2010]. Robert, M.G. (2005) Eastman Kodak: Meeting the Digital Challenge. Available at http://www.blackwellppublishing.com/grant/docs/06kodak.pdf [Accessed: 19 November, 2010].