Eastern Foods

Topics: Management, Operations management, Human resource management Pages: 7 (2070 words) Published: April 13, 2014

The Eastern Foods

Introduction

Eastern Foods has a lot of restaurants and fast food outlets in some countries, and as for its expansion, the company is mapping out to build its outlets in the United Kingdom. Building work is planned to be finished by first of July, so directory boards have given the task to start up business development planning procedure from first of May. The board has also required that all major issues in terms of HRM, Accounting, Marketing, and Operations Management should be found and addressed accordingly.

Part (A)

In some core areas of the Eastern Foods, there is going to be discussion upon overview of the challenges in HRM, Accounting, Marketing, Operations Management, and after getting familiarized with these issues, solutions will be suggested as required.

Human Resource Management

First issue: HRM is going to face challenges in the sphere of recruitment as there is no employment contract signed. Absence of this documentation can wake legislative sanctions against the Eastern Foods. In addition to that, hired employees after taking their money beforehand will have an opportunity to leave the work in any time without employment contract. Second issue: obviously the company will be in tough moments at the starting stage as for deficiency skills in newly employed staff. Managers intensively seek to good employees but they do not easily find them as there are very few people with good skills and experience left unemployed in current job markets. Third issue: over exploitation of employees will drastically minimize job satisfaction degree of employees which also in turn, will make them very tired. This has always been considered as one of the major issues of any organizations.

Accounting

First issue: accounting machines and computers will not always operate as proper as intended. So, account department will be more worrying on this potential issue. Second issue: First and foremost problem for the Eastern Foods is undoubtedly keeping correct transactions. When every outlet depends on the main financial branch, it will not always be easy to cope with various and massive numbers of financial statements. For instance, gross sales of one outlet might be 20, 500 Euro, but other outlets may be presenting less than that amount such as 13, 874, or 12,743 Euro respectively. In this case accountants will probably make mistakes in writing them. This usually happens when accountants are not well-qualified or tired of fixed working hours.

Marketing

First issue: Marketing department will be facing several challenges in terms of promotions and building relationships with customers as marketing system will have to first see the outcomes and statistics of other restaurants’ trends and then decide to which target segment promote. Second issue: Provided that the Eastern Foods sets up strategies such as discounts, free drinks, and so on, it will be adversely affecting the income level, and will lead to the failure of strategic plan, thus demolishing profits gained. Second issue: External and internal designs of outlets can be unattractive to the customers. As well as ingredients and types of meals may not be liked very much. For example, clocks on the walls, color, posters, and such attractive items might not be suitable to preferences of the customers.

Operations Management

First issue: Operations managers will have been undergoing challenges with regard to controlling and relationship with staff at the outset.

Second issue: Sudden technical problems and damages are inevitable which can put the organization in urgent case

Third issue: As there is a considerable discrepancy between jobs and tasks as well as in qualifications of the whole working unit, there will appear some misunderstandings when jointly decision making activities are needed. Part (B) The two most problematic areas and...

References: 1. Lynch, Frances (1984) ‘Resolving the Paradox of the Monnet Plan: National and
International Planning in French Reconstruction’ Economic History Review
Lynch, Frances (1997)
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3. Global Internet Statistics (by Language) (2004),
http://www.glreach.com/globstats/index.php3
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