The brand competition between the cocacola and pepsico has occurred for a long time. The corporations continue to improve technology and reduce cost. The people who enjoy the most benefit from this competition is comsumer, they can buy goods with lower price and good quality. On january, 2013 Starbucks have just opened the first store in vietnam. It make the violent competition with local brands. Typically, Trung Nguyen corporation We will analyze some strong points and good conditions of starbucks and trung nguyen corporation in vietnam market. When starbucks went into vietnam market, there was a lot of coffee brands in viet nam, but the number of people consumed coffee is very huge, this is officer, businessman, … all of them are young men, they like new things, foreign goods and expecially the starbucks is the top brand in the world. The financial potential of starbucks is very strong, its sale is 10 bilion dollars each year with 150.000 staffs, more 18.000 coffee stores all over the world. Schultz is the CEO of starbucks, he is a talent manager and looked like the second steve jobs of apple brand about ability of exchange situation. Trung nguyen is the vietnamese brand that has become fond of vietnamese people for a long time. The taste of Trung Nguyen coffee is strong, that is suitable to vietnamses favourite. Trung nguyen defeated nestle in vietnamese market, that is historical mark for all staff of trung nguyen in competition with starbucks. The CEO of trung nguyen is Dang Le Nguyen Vu, who grew up from difficult conditions. Moreover, he is ambitious and always give dreams for youngman, many people drink trung nguyen coffee as they like dang le nguyen vu. PART2: The war for coffee market share staged
All the coffee brands have to compete fiercely with each other to scramble for the pieces of the cake. The brands have been competing with each other acute by making heavy investments in technologies, plants, lowering sale prices and offering sales...
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