Earth Buddy Decision Making Essay

Decision making is the act of determining the best choice while examining a range of options. Decisions are made within one of the following decision environments: uncertainty, risk or certainty. Ronnen Harary, Anton Rabie and Ben Varadi, three university students, wanted to demonstrate that they were capable of growing a global corporation (Spin Master). Consequently, in the start-up of their company they had to face decisions from all three environments. The first major decision the entrepreneurs had to make was to figure out a way to market their new product, called, Earth Buddy. Rabie suggested Roots Canada Ltd., as it was a well-known Canadian company, sustained a positive reputation and vaguely shared the same environmental views as Earth Buddy. Proposing
The students demonstrated a non-programmed decision with the development of Earth Buddy. The development of Earth Buddy was not based on any precedents, but solely from the innovative minds of the students. The second major decision the entrepreneurs had to make was whether or not they should expand their operations from Harary’s kitchen in order to fund the high demand for their innovative product from K-Mart. Relocating operations did not guarantee a positive outcome for the company – the soaring number of sales for the product in Canada did not indicate that there would be a similar outcome in the United-States. However, because the two countries are demographically similar, there was a possibility that the United-States would mirror the sales in Canada. This kind of probability allowed the entrepreneurs to determine the likelihood of particular outcomes. Since the entrepreneurs were in the risk environment, the decision that they made was non-programmed (there were no past experiences to use as a guide, their only useful tool was their personal