Eads Case Study
CERTIFICATION OF AUTHORSHIP
I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and fully disclosed in this assignment/paper/examination. I have also cited any sources (footnotes or endnotes) from which I used data, ideas, theories, or words, whether quoted directly or paraphrased. I further acknowledge that this written work has been prepared by me specifically for this course.
Signed the student, 04/12/2007
EADS-AIRBUS (Case Study)
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EADS-AIRBUS
Table of contents
Executive Summary……………………………………………………………………..3
History of EADS ………………………………………………………………………4-5
Organization of EADS …………………………………………………………………. 6
Divisions of EADS ………………………………...…………………………………7-8
Strategy of EADS………………………………………………………………………9
Clients & Competitors of EADS………………………………..................................10-13
Shareholder’s Structure……………………………………………………..………14-16
Company Policy ………………………..…………………………………..…………17
A-380 / the first commercial flight by Singapore Airlines from Singapore to Sidney on 25-Oct-07 – a successful marketing campaign, up to USD 100K for one ticket! ….17-18
Case questions ……………………….…………………………………..……….18-25
Bibliography…………………………………………………………………………26-27
Executive Summary: EADS is a global leader in aerospace, defence and related services. The Group includes the aircraft manufacturer Airbus, the world 's largest helicopter supplier Euro copter and EADS Astrium, the European leader in space programmes from Arianne to Galileo. EADS is the major partner in the Euro fighter consortium, develops the A400M military transport aircraft, and holds a stake in the joint venture MBDA, the international leader in missile systems.
The Group employs about 116,000 people at more than 70 production sites, above all in France, Germany, the UK and Spain as well as in the U.S. and Australia. A global network of more than 30 Representative Offices maintains contact with the
I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and fully disclosed in this assignment/paper/examination. I have also cited any sources (footnotes or endnotes) from which I used data, ideas, theories, or words, whether quoted directly or paraphrased. I further acknowledge that this written work has been prepared by me specifically for this course.
Signed the student, 04/12/2007
EADS-AIRBUS (Case Study)
[pic]
EADS-AIRBUS
Table of contents
Executive Summary……………………………………………………………………..3
History of EADS ………………………………………………………………………4-5
Organization of EADS …………………………………………………………………. 6
Divisions of EADS ………………………………...…………………………………7-8
Strategy of EADS………………………………………………………………………9
Clients & Competitors of EADS………………………………..................................10-13
Shareholder’s Structure……………………………………………………..………14-16
Company Policy ………………………..…………………………………..…………17
A-380 / the first commercial flight by Singapore Airlines from Singapore to Sidney on 25-Oct-07 – a successful marketing campaign, up to USD 100K for one ticket! ….17-18
Case questions ……………………….…………………………………..……….18-25
Bibliography…………………………………………………………………………26-27
Executive Summary: EADS is a global leader in aerospace, defence and related services. The Group includes the aircraft manufacturer Airbus, the world 's largest helicopter supplier Euro copter and EADS Astrium, the European leader in space programmes from Arianne to Galileo. EADS is the major partner in the Euro fighter consortium, develops the A400M military transport aircraft, and holds a stake in the joint venture MBDA, the international leader in missile systems.
The Group employs about 116,000 people at more than 70 production sites, above all in France, Germany, the UK and Spain as well as in the U.S. and Australia. A global network of more than 30 Representative Offices maintains contact with the
Bibliography: ➢ ENRON. New York Times Video. 2006. . ➢ Schwartz, Eric. Personal interview. 23 Mar. 2006.