E-Commerce Case Study
Test #1
Q1. Choose an e-commerce Web site and assess it in terms of the eight unique features of e-commerce technology listed below. Which of the features does the site implement well, and which features poorly, in your opinion? Prepare a short memo to the president of the company you have chosen (add the URL for the company’s website at the top of your answer), detailing your findings and any suggestions for improvement you may have.
A.www.amazon.ca
1.Ubiquity - The term ubiquity means”The ability to appear anywhere or being very common”. In case of amazon, we can say that amazon is the leading e- commerce website in the country. The company puts a great effort and large capital in their advertising across the various platforms.
All the products from the leading brands are available at the website and they do an excellent job in assessing the …show more content…
With amazon,like most other websites you can shop anywhere with your mobile phone at your ease and convenience. We also see our facebook and other social websites filled up with the advertisements of Amazon.ca which is a great way to reach the potential customer. These sites are not just for our entertainment anymore. They all collect information about you and show the specific ads that might interest the particular customer .Social technology has changed E-Commerce in many ways. It has allowed people all over the world to start networking and share their interests.
These aspects are the future of E commerce business.I have analyzed that amazon should play fairly in the universal standards as having the similar delivery options all around the globe and might have a scope for expansion of the business in other parts of the world. They should surely add an option to customize the products which would attract a lot of customers.
Otherwise they are doing a great job in providing information and increasing interactivity with the
Q1. Choose an e-commerce Web site and assess it in terms of the eight unique features of e-commerce technology listed below. Which of the features does the site implement well, and which features poorly, in your opinion? Prepare a short memo to the president of the company you have chosen (add the URL for the company’s website at the top of your answer), detailing your findings and any suggestions for improvement you may have.
A.www.amazon.ca
1.Ubiquity - The term ubiquity means”The ability to appear anywhere or being very common”. In case of amazon, we can say that amazon is the leading e- commerce website in the country. The company puts a great effort and large capital in their advertising across the various platforms.
All the products from the leading brands are available at the website and they do an excellent job in assessing the …show more content…
With amazon,like most other websites you can shop anywhere with your mobile phone at your ease and convenience. We also see our facebook and other social websites filled up with the advertisements of Amazon.ca which is a great way to reach the potential customer. These sites are not just for our entertainment anymore. They all collect information about you and show the specific ads that might interest the particular customer .Social technology has changed E-Commerce in many ways. It has allowed people all over the world to start networking and share their interests.
These aspects are the future of E commerce business.I have analyzed that amazon should play fairly in the universal standards as having the similar delivery options all around the globe and might have a scope for expansion of the business in other parts of the world. They should surely add an option to customize the products which would attract a lot of customers.
Otherwise they are doing a great job in providing information and increasing interactivity with the