top-rated free essay


By kichumubarak Mar 19, 2010 514 Words
Speaking about the cultural challenges facing Dyson, it can be seen in two forms.

1. Internal
2. External

Internal Challenges are those which are internal to the organization and as you see there, those are the main ones.

1. Language/Communication

Communication invloves language, facial expressions, tone of voice, body language taking into conisderation what is culturally acceptable according to concept of face, name, and cultural dimenesions frame work proposed by Hofstede. Though Dyson stresses the English is spoken widely, it is not really the case as competent and semi-skilled workers are accustomed to official language and thus will find it difficult to take orders from English profient UK heads.

2. Values

It requires huge investment of time, money and support from local support to get training and understanding of values. Unlike to a person living a culture, for an outsider, the understanding part becomes a daunting task. If Dyson fails to appreciate cultural values due to lack of cross-cultural competence, it might risk business when dealing with suppliers, business partners and even employee turnover increases.

3. Intercultural Dimensions

According to Prof Hofstede, business values depend a lot on intercultural dimensions like Power distance, Individualism, Masculinity and uncertainity avoidance. UK has a very low power distance value and high Individualism and Masculinity, while Malaysia and UK stand almost similar in uncertainity avoidance.

4. Ethnocentrism

Adopting an ethnocentric approach by UK managers as opposed to the Malay culture will create resistance and failure and even absenteeism among the work force.

5. Discriminatory behaviour

Biased on generalization and stereotyping, assumptions will be made by managers on observable and un-observable traits of Malay workforce. This might result in major employee problems which with word of mouth can cause adverse effects.

6. Differential Advantage

Turning cultural diversity into a competitive advantage in terms of ideas, innovations, perspectives and experiences. ie to develop a cultural harmony at work place thus to attain the common objectives of Dyson.

Now, we have the External Challenges that are external to the organization.

Culture influences customer buying. As for the three phases of CRM, the methods of customer attraction by ads has to obey the cultural privacies. In the retention phase, if a product goes faulty, then word of mouth publicity causes bad effects. the extension phase does not apply at Dyson due to their extended life period of products.

Similarly, SCM which involves discussions with suppliers who are closer to Malaysia and following cultures much different from that followed by UK managers, getting the best deal etc, has to abide to their cultures and values.

CRM is about meeting the needs, demands of customers and SCM supports it by getting the right raw materials for products from the suppliers.


1. Recruiting people who have past experience working in culturally diverse workplaces.

2. Cross Cultural, Cultural competency and Diversity training

3. Socialization by including sports day, celebrating festivals and even out-door trips for employees and families

4. Assigning employees to work in different teams

5. Rewards for well collaborative teams involving different ethinicities.

6. Business Etiquette Training

Cite This Document

Related Documents

  • Dyson Dc25

    ...K. Segrest Evaluation English 1111 Mrs. Cornelli 12 February 2013 The Dyson DC25 Ball Vacuum Cleaner The Dyson DC25 Ball vacuum cleaner, overall, has the most powerful suction as well as maneuverability. I have used this cleaner for a few years now in my home cleaning business and when compared to the more traditional vacuum, I think it is...

    Read More
  • Case Study James Dyson

    ...JAMES DYSON CASE Introduction You know the feeling when some everyday product lets you down. You wish someone could solve the problem. James Dyson does that. He is a man who likes to make things work better. With his research team he has developed products that have achieved sales of over $10 billion worldwide. In 1978, while vacuuming...

    Read More
  • Dyson Vacuum History

    ...James Dyson The Dyson G-force Vacuum Cleaner The first ever Dyson vacuum cleaner was invented by James Dyson in 1983. This design was said to be the largest innovative break through since the vacuum cleaner was first invented in the early 20th century. The reason for this newer, futuristic design was not only to improve the function...

    Read More
  • Dyson Vacuum Cleaner Case Analysis

    ...Case overview Dyson is the world’s leading company in vacuum cleaner industry with its strength in technology and innovation. James Dyson, the creator of Dyson Company, introduced innovative vacuum cleaner which eliminated the need for both bag and filter. However, as big vacuum cleaner manufactures refused to license for his technology, Dys...

    Read More
  • Error and Sir James Dyson

    ...Sir James Dyson: Learning to Achieve Success Case Study Louis D’Amico University of Mary Author Note This paper was prepared for Management and Organizational Behavior, MGT 504, taught by Professor Dan Thomas Jensen “Learning is a change of behavior acquired through experience”. (Nelson, 2013, p.198). How appropriate that chapt...

    Read More
  • An Evaluation of the Advantages of the Dyson Air Multiplier

    ...An Evaluation of the Advantages of the Dyson Air Multiplier A Research Paper Presented to Aida Alfaro Mapua Institute of Technology in partial fulfillment of the requirements in English for Academic Purposes 2 (ENG11) by Nikkie Lyn N. Esguerra Kimberly Luv Y. Santos Xyrille Faye S. Nicolas Rodinia Marie Cura Mar...

    Read More
  • Dyson Company Case Study

    ...Analysis of Dyson Over the years Dyson has developed many different strategic capabilities. They have moved their manufacturing buildings to countries with cheaper labor. They have 20 labratories specialized in working with their prototypes. They have been able to build these labratories because they take half of all their profits and chan...

    Read More
  • Vacuum Cleaner and James Dyson

    ...When you hear the name James Dyson you may recall his famous Dyson cyclonic vacuum that came on the market a few years ago. What do you think his next invention will be? Developing new products and managing them through the first several stages of the product life cycle can be a difficult and risky task. Inventor James Dyson learned how to ma...

    Read More

Discover the Best Free Essays on StudyMode

Conquer writer's block once and for all.

High Quality Essays

Our library contains thousands of carefully selected free research papers and essays.

Popular Topics

No matter the topic you're researching, chances are we have it covered.