DYESOL

Topics: License, Corus Group, Sun Pages: 8 (294 words) Published: March 24, 2015
INNOVATION
MANAGEMENT
GROUP
PRESENTATION
HUSAIN – M00423154
BURHANUDDIN – M00423155
LILADHAR – M00422165
STACEY – M00428976

Dyesol: Partnering to harness the power of
the sun






Dye-sensitized solar cells
Cells manufactured into tough, flexible sheets.
Joint venture with Tata steel to make
“solar steel” in 2011.
Dyesol’s managers felt that rather than investing in
large joint venture projects, Dyesol should just
liberally license the technology to numerous
manufacturers.

ADVANTAGES OF DYESOL’S
VENTURE WITH TATA STEEL

• Capital
• Manufacturing

expertise

• Risks
• Division

of Work

Disadvantages of Dyesol’s
venture with Tata steel

Tata Group’s chemical Business
learn to reserve engineer
Dyesol’s dye product.
 Find ways to disturb Dyesol’s
patent
 Make strong competitor


DYESOL’S COLLABORATION WITH PILKINGTON
ADVANTAGES
1) Reach consumers who valued solar energy.
2) Helped in getting bigger investment .
3) Exposure to global market.
4) New Concept.
DISADVANTAGES
1)Requires lot of time and investment.
2)Uncertainty.

Should Dyesol look to aggressively form licensing
agreements (or other types of alliances) with other firms?
YES
No

Yes

Quality of applications
possibly compromised

Commercialize technology
quickly

Licensees may lack incentive
to promote technology

Technology will reach wider
range of markets
Licensing – More revenue
Joint venture – access to
capital
Manufacturing expertise
Promote adoption of
technology

should be in place to help ensure that
Dyesol’s objectives (and those of its
partners) are met in its collaborative
relationships?
• Monitoring and governance mechanism
• Legally binding contractual arrangements
• Partners should be aware of their rights and
obligations
• Legal framework in case of violations

Reasons Collaboration
Can Fail

• Focusing solely on lower costs
• Failed to organize effectively for collaboration
• Didn’t invest in building collaborative capabilities

What Successful firms do ?
• Enabled to identify/exploit new business
opportunities
• Helps to align incentives and provide sense of
ownership
• Built over time
• Can facilitate more extensive cooperation,
sharing, and learning by partners

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