Dunkin Donuts

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Dunkin Donuts SWOT Analysis
STRENGTHS
Dunkin’ Donuts is known for the large variety of doughnuts, flavors and other baked items. The strengths in inner matter of the product availability is the products of the company are available at more than 6,590 outlets and franchises in more than 4,815 alone in the Donuts has established a good reputation over the last five decades for brewing high quality United States of America. The Dunkin’ Donuts has expanded its operations in many countries of the world. Dunkin’ Donuts provide delicious donuts and tasty coffee. The company is known to be using hundred percent original Arabica coffee beans to make delicious coffee. The special ingredient is known by the food industry as a superior grade of coffee. The company is to develop more loyal customer as well as to retain the customer’s offers discount cards and special deals coupons. These are the strengths of the company as it is growing successfully
WEEKNESSES
As other company Dunkin Donuts also have some weaknesses. Dunkin’ Donuts does not spend much for marketing its products and on media advertising while its competitors do. This make the product is not well known in some of rural country. The price of different ingredients and raw materials especially high quality coffee beans is increasing, Dunkin donuts has spend a lot on purchasing a high quality coffee beans., Also the company provide a very high calorie and high contain of sugar in donuts which is brings a lot of bad effect to the consumer.

OPPORTUNITIES
In this rapid globalization, the services have also become better and distribution of information is easier. Due to this the Dunkin’ Donuts is now able to serve the customers better. Dunkin’ Donuts has established and positioned itself as a quick stopover to have great snacks and beverages. The other opportunity in the company is that they offer comfort foods that are warm and sugary and also that snacks and baked foods are cheaper as compared to other food

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