Dunkin' Donuts

Topics: Pages: 10 (2254 words) / Published: Jun 19th, 2012
DUNKIN' DONUTS

FOUNDED:
In 1950, Bill Rosenberg opened the first Dunkin' Donuts shop in Quincy, Massachusetts. Dunkin' Donuts licensed the first of many franchises in 1955. Dunkin' Donuts is the world's leading baked goods and coffee chain, serving more than 3 million customers per day. Dunkin' Donuts sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches and other baked goods.
A simple philosophy, "Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores."
While the company originally focused on doughnuts and other baked goods, over half of its business today is in coffee sales, making it more of a competitor to Starbucks than to more traditional competitors such as Krispy Kreme and Tim Hortons.

ABOUT:
Dunkin' Donuts is the world's leading baked goods and coffee chain, selling more than 1 billion cups of coffee per year. Founded in 1950 in Quincy, Massachusetts, by William Rosenberg, Dunkin' Donuts became famous for our many varieties of donuts and our wide range of bakery products - muffins, bagels and MUNCHKINS® donut hole treats. Dunkin' Donuts is also the place for beverages - from freshly brewed hot coffee in up to nine flavors, to refreshing Iced Coffee and COOLATTA® beverages. We have approximately 10,000 distribution points in 32 countries, roughly 7,000 of which are in North America. The rest are in key international markets including Asia-Pacific and Latin America.

VALUES & PHILOSOPHY:
Honesty. Embrace the truth about oneself and the world.
Transparency. Demonstrate openness and vulnerability.
Humility. Acknowledge own mistakes and commit to learning.
Integrity. Say what you think and do what you say.
Respectfulness. Honor the dignity, inclusion, and diversity of others.
Fairness. Do what is right based on common principles.
Responsibility. Make yourself accountable to the community.

GUIDING PRINCIPLES:
Leadership.

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