Dunkin’ Donuts Case Study
From reading the Dunkin’ Donuts Case Study, there are few problems that Dunkin’ Donuts faced which eventually lead to the company loss in market share and revenue. Dunkin’ Donuts CEO’s did a fabulous job salvage the situation and regain the control of market share, there are few more actions could have been done to achieve Dunkin’ Donuts’ goal to full extent. Also, Dunkin’ Donuts should learn from this lesson to prevent history to repeat itself.
First is competition from Krispy Kreme, and Starbucks. It is common sense that any successful business will bring about competition. If there is a sweet pie, everyone would like a piece of that. As successful business owner or CEO, one should have seen this problem long before it become relevant, thus map out an action plan. I notice that Dunkin’ Donuts CEO’s are indeed a representation of American mangers. They are reactive to a problem, rather than active. “Much of what managers and supervisors do is solve problems and make decisions. New managers and supervisors, in particular, often make solve problems and decisions by reacting to them.”(McMamara, 1997-2008). Therefore the solution is to be active, constantly look ahead, forecast and, plan out for anticipate future actions. Empires rise and fall, some will transform or reinvent itself to survive the inevitable
Second, Dunkin’ Donuts has had an easy ride all along. It’s has not revitalized it image for quite a while. Like married couple, after a few years, quite a numbers start going to work without combing their hair. Routine boring drinks, narrow menu, health unconscious varieties will cause Dunkin’ Donuts to loose customer’s loyalty. One solution to this, which Dunkin’ Donuts CEO has employed, is added Turbo Ice and Cappuccino to the menu. Mid-day free small ice coffee with purchase of the lunch menu, should be able to bring customers into the store long enough for them to try out new menu. Furthermore, Dunkin’ Donuts stores are historically concentrated in a
First is competition from Krispy Kreme, and Starbucks. It is common sense that any successful business will bring about competition. If there is a sweet pie, everyone would like a piece of that. As successful business owner or CEO, one should have seen this problem long before it become relevant, thus map out an action plan. I notice that Dunkin’ Donuts CEO’s are indeed a representation of American mangers. They are reactive to a problem, rather than active. “Much of what managers and supervisors do is solve problems and make decisions. New managers and supervisors, in particular, often make solve problems and decisions by reacting to them.”(McMamara, 1997-2008). Therefore the solution is to be active, constantly look ahead, forecast and, plan out for anticipate future actions. Empires rise and fall, some will transform or reinvent itself to survive the inevitable
Second, Dunkin’ Donuts has had an easy ride all along. It’s has not revitalized it image for quite a while. Like married couple, after a few years, quite a numbers start going to work without combing their hair. Routine boring drinks, narrow menu, health unconscious varieties will cause Dunkin’ Donuts to loose customer’s loyalty. One solution to this, which Dunkin’ Donuts CEO has employed, is added Turbo Ice and Cappuccino to the menu. Mid-day free small ice coffee with purchase of the lunch menu, should be able to bring customers into the store long enough for them to try out new menu. Furthermore, Dunkin’ Donuts stores are historically concentrated in a
References: - Datamonitor. (2005). Dunkin ' Donuts case study: Developing a new growth strategy for coffee & baked goods outlets. New York: Author. - Carter McNamara, 1997-2008. Basic Guidelines to Problem Solving and Decision Making. - Laureate Education, Inc., 2007. The Art and Science of Problem Solving. PowerPoint DVD