Dubai: a Case Study in Strategic Destination Branding

Topics: Tourism, United Arab Emirates, Dubai Pages: 10 (3224 words) Published: February 5, 2012
References
Balakrishnan, M.S. (2008). Dubai – a star in the east: A case study in strategic destination branding. Journal of Place Management and Development. 1(1). 62-91. Retrieved from Emerald. DOI: 10.1108/17538330810865345 (Lee & Jain, 2009)

Lee, H. & Jain, D. (2009). Dubai’s brand assessment: Success and failure in brand management – Part 1. Place Branding and Public Diplomacy. 5(3). 234-246. Retrieved from ABI/Inform ProQuest. DOI: 10.1057/pb.2009.14 (Lee & Jain, 2009)

Lee, H. & Jain, D. (2009). Dubai’s brand assessment: Success and failure in brand management – Part 2: Negative factors reduce Dubai’s competitiveness. Place Branding and Public Diplomacy. 5(4), 312-324. Retrieved from ABI/Inform Proquest. DOI: 10.1057/pb.2009.23 (Stephenson, Russell & Edgar, 2010)

Stephenson, M.L., Russell, K.A. & Edgar, D. (2010). Islamic hospitality in the UAE: Indigenization of products and human capital. Journal of Islamic Marketing. 1(1) 9-24. Retrieved from Emerald. DOI 10.1108/17590831011026196 (Atwal &Williams, 2008)

Atwal, G. & Williams, A. (2009). Luxury brand marketing: The experience is everything! Journal of Brand Management. 16, 338-346. Retrieved from ABI/Inform ProQuest. DOI: 10.1057/bm.2008.48 (Anwar & Sohail, 2004)

Anwar, S.A. & Sohail, S. (2004). Festival tourism in the United Arab Emirates: First-time versus repeat visitor perceptions. Journal of Vacation Marketing. 10(2), 161-170. Retrieved from ABI/Inform ProQuest. Datamonitor. (2010, September). Country analysis report – United Arab Emirates in-depth PESTLE insights. Retrieved from Datamonitor 360: Marketline. Omaira, M.S. (2001). The economy of the state of the United Arab Emirates: Achievements and prospects. Journal of Economic Cooperation. 22,(4), 1-22. Retrieved from http://www.sesric.org/files/article/146.pdf Bagaeen, S. (2007). Brand Dubai: the instant city; or the instantly recognizable city. International Planning Studies. 12(2), 173-197. Retrieved from Proquest/ABI Inform. DOI:10.1080/13563470701486372 Al-Ali, J. (2007) Emiratization: Drawing UAE national into their surging economy. International Journal of Sociology and Social Policy. 28(9/10), 365-379. Retrieved from Emerald. Henderson, J.C. (2007). Destination development: Singapore and Dubai compared. Journal of Travel & Tourism Marketing. 20(3), 33-45. Retrieved from Haworth Press. DOI: 10.1300/j073v20n03_03 Forbes Custom. (n.d). Dubai: World-class infrastructure and a global hub for trade, transport and tourism. Retrieved from http://www.forbescustom.com/EconomicDevelopmentPgs/DubaiWorldClass.html Shihab, M. (2001). Economic Development in the U.A.E. In I. Al Abed & P. Hellyer (Eds.). United Arab Emirates : A new perspective. (pp. 249-259). London, U.K.: Trident Press Ltd. Bundhun, R. (2011, September 25th). UAE tourism lures big players. The National. Retrieved from http://www.thenational.ae/business/travel-tourism/uae-tourism-lures-big-players Mesbah, R. (2011, October 10th). Sharjah campaign to boost tourism sector. AMEinfo. Retrieved from http://www.ameinfo.com/pdfdocs/277534.pdf International Monetary Fund. (2011, September). World economic outlook database, September 2011. Retrieved from http://www.imf.org/external/pubs/ Heritage Foundation & Wall Street Journal. (2011). Index of economic freedom world rankings. Retrieved from http://www.heritage.org/index/Ranking Abu Dhabi Department of Economic Planning [ADDEP],  Abu Dhabi Chamber of Commerce and Industry [ADCCI] and Madar Research. (2010). Economy. Retrieved from http://www.visitabudhabi.ae/en/business.mice/why.abudhabi/economy.aspx AllBusiness. (2011). Just get a whiff of that fiscal freedom. Retrieved from http://www.allbusiness.com/print/15568636-1-9a0bs.html Guzzo, V. & da Silva, A.R. (2011). United Arab Emirates: Statistical issues and statistical appendix. International Monetary Fund Country Report No. 11/112. Retrieved from...

References: Balakrishnan, M.S. (2008). Dubai – a star in the east: A case study in strategic destination branding. Journal of Place Management and Development. 1(1). 62-91. Retrieved from Emerald. DOI: 10.1108/17538330810865345
(Lee & Jain, 2009)
Lee, H. & Jain, D. (2009). Dubai’s brand assessment: Success and failure in brand management – Part 1. Place Branding and Public Diplomacy. 5(3). 234-246. Retrieved from ABI/Inform ProQuest. DOI: 10.1057/pb.2009.14
(Lee & Jain, 2009)
Atwal, G. & Williams, A. (2009). Luxury brand marketing: The experience is everything! Journal of Brand Management. 16, 338-346. Retrieved from ABI/Inform ProQuest. DOI: 10.1057/bm.2008.48
(Anwar & Sohail, 2004)
Anwar, S.A. & Sohail, S. (2004). Festival tourism in the United Arab Emirates: First-time versus repeat visitor perceptions. Journal of Vacation Marketing. 10(2), 161-170. Retrieved from ABI/Inform ProQuest.
Datamonitor. (2010, September). Country analysis report – United Arab Emirates in-depth PESTLE insights. Retrieved from Datamonitor 360: Marketline.
Omaira, M.S. (2001). The economy of the state of the United Arab Emirates: Achievements and prospects. Journal of Economic Cooperation. 22,(4), 1-22. Retrieved from http://www.sesric.org/files/article/146.pdf
Bagaeen, S
Al-Ali, J. (2007) Emiratization: Drawing UAE national into their surging economy. International Journal of Sociology and Social Policy. 28(9/10), 365-379. Retrieved from Emerald.
Henderson, J.C. (2007). Destination development: Singapore and Dubai compared. Journal of Travel & Tourism Marketing. 20(3), 33-45. Retrieved from Haworth Press. DOI: 10.1300/j073v20n03_03
Forbes Custom
Shihab, M. (2001). Economic Development in the U.A.E. In I. Al Abed & P. Hellyer (Eds.). United Arab Emirates : A new perspective. (pp. 249-259). London, U.K.: Trident Press Ltd.
Bundhun, R. (2011, September 25th). UAE tourism lures big players. The National. Retrieved from http://www.thenational.ae/business/travel-tourism/uae-tourism-lures-big-players
Mesbah, R
International Monetary Fund. (2011, September). World economic outlook database, September 2011. Retrieved from http://www.imf.org/external/pubs/
Heritage Foundation & Wall Street Journal
Abu Dhabi Department of Economic Planning [ADDEP],  Abu Dhabi Chamber of Commerce and Industry [ADCCI] and Madar Research. (2010). Economy. Retrieved from http://www.visitabudhabi.ae/en/business.mice/why.abudhabi/economy.aspx
AllBusiness
Abu Dhabi Tourism Authority [ADTA]. (2011a). ADTA. Retrieved from http://www.visitabudhabi.ae/en/adta/abudhabi.tourism.aspx
ADTA
RAK Tourism. (2010a). About RAK. Retrieved from http://www.raktourism.ae/en/about-rak.aspx
RAK Tourism
Dubai Department of Tourism and Commerce Marketing [DTCM]. (2011a). Background. Retrieved from http://www.dubaitourism.ae/about/background
Dubai Department of Tourism and Commerce Marketing [DTCM]
Ajman Culture and Media Department [ACMD]. (2010). About Ajman Culture and Media Department. Retrieved from http://www.acm.gov.ae/en/about/about-us
The World Bank
ADTA’s activities include destination marketing; infrastructure and product development and regulation, training and classification. Furthermore, the authority has built up an expansive portfolio of world-class major events.”
(ADTA, 2011a)
(ADTA, 2011b).
* Further development of partnerships with our industry stakeholders.”
(DTCM, 2011a)To position Dubai as the leading tourism destination and commercial hub in the worldDTCM 's mission is to strengthen the Dubai economy via
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