Dropbox Student Pricing Evaluation

Topics: Student, Surveying, Sample Pages: 1 (289 words) Published: April 21, 2015

 
Target
 Customer
 

 
The
 target
 customers
 for
 the
 100
 GB
 Dropbox
 Student
 Offering
 accounts
 are
 college
 
students,
 both
 undergraduate
 and
 graduate
 students
 alike.
 These
 students
 should
 have
 a
 need
 for
 a
 
larger
 amount
 of
 storage
 than
 the
 2
 GB
 offered
 as
 a
 free
 service.
 In
 addition
 to
 requiring
 additional
 
storage
 these
 students
 should
 have
 the
 need
 to
 access
 documents
 from
 multiple
 devices.
 

 
Sample
 Data
 

 
To
 generate
 sample
 data
 I
 used
 a
 survey
 with
 the
 question
 “How
 much
 would
 you
 be
 willing
 
to
 pay
 annually
 for
 100
 GB
 of
 storage
 on
 Dropbox?”
 The
 survey
 received
 46
 responses
 from
 students
 
who
 are
 all
 currently
 enrolled
 in
 a
 graduate
 level
 educational
 program.
 

 
Sampling
 Bias
 

 
This
 survey
 may
 be
 subject
 to
 sampling
 bias
 in
 a
 few
 areas.
 First,
 all
 respondents
 to
 the
 
survey
 are
 students
 in
 a
 graduate
 level
 program.
 As
 a
 result
 of
 this
 bias
 it
 may
 be
 inaccurate
 to
 
assume
 we
 have
 a
 clear
 understanding
 of
 the
 willingness
 to
 pay
 for
 the
 segment
 of
 undergraduate
 
level
 students.
 

 
Additionally,
 all
 students
 surveyed
 are
 students
 at
 the
 same
 university.
 There
 is
 a
 possibility
 
that
 storage
 needs
 and
 willingness
 to
 pay
 may
 vary
 by
 the
 university
 attended
 by...
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