Driving School Marketing Plan
Driving School Business Plan
Markam Driving School
Executive Summary
Markam Driving School (MDS) offers a wide range of driver services. It is ultimately the goal of the company to be a one-stop facility for all driver needs, including registration, licensing, etc., but at this time Markam mainly offers private and commercial driver education in the Seattle, WA area. MDS is positioned as a low-cost facility with excellent service.
1.1 Objectives
The objectives over the next three years for Markam Driving School (MDS) are the following: * Achieve sales revenues of approximately $2.1 million by year three. * Expand by starting up two more facilities (one in Portland, OR and the other in Tacoma) * Become the low cost provider of comprehensive driving education services in the Pacific Northwest.
1.2 Mission
The mission of Markam Driving School is to provide high quality, convenient and comprehensive driver education courses at the lowest cost. The most important aspect of driver education is SAFETY. It is the goal of Markam Driving School to have graduates of our programs with the safest driving records of any other competitor in the Pacific Northwest and to exploit that reputation to create greater market share.
1.3 Keys to Success
Markam Driving School stands at a great moment in its history. Having achieved an enviable record of providing the lowest cost drivers education services with comparable quality for the greater Seattle area, the company is ready to expand into the Pacific Northwest region. The firm plans to open two more facilities, one in Portland, OR and the other in Tacoma, WA.
Six years ago, when the company was founded, the owners realized that there was a great untapped opportunity in this industry. No company was providing what the customers truly demanded, high quality driver education at the lowest possible cost. Large companies were charging too much for their services and the local companies were not providing enough
Markam Driving School
Executive Summary
Markam Driving School (MDS) offers a wide range of driver services. It is ultimately the goal of the company to be a one-stop facility for all driver needs, including registration, licensing, etc., but at this time Markam mainly offers private and commercial driver education in the Seattle, WA area. MDS is positioned as a low-cost facility with excellent service.
1.1 Objectives
The objectives over the next three years for Markam Driving School (MDS) are the following: * Achieve sales revenues of approximately $2.1 million by year three. * Expand by starting up two more facilities (one in Portland, OR and the other in Tacoma) * Become the low cost provider of comprehensive driving education services in the Pacific Northwest.
1.2 Mission
The mission of Markam Driving School is to provide high quality, convenient and comprehensive driver education courses at the lowest cost. The most important aspect of driver education is SAFETY. It is the goal of Markam Driving School to have graduates of our programs with the safest driving records of any other competitor in the Pacific Northwest and to exploit that reputation to create greater market share.
1.3 Keys to Success
Markam Driving School stands at a great moment in its history. Having achieved an enviable record of providing the lowest cost drivers education services with comparable quality for the greater Seattle area, the company is ready to expand into the Pacific Northwest region. The firm plans to open two more facilities, one in Portland, OR and the other in Tacoma, WA.
Six years ago, when the company was founded, the owners realized that there was a great untapped opportunity in this industry. No company was providing what the customers truly demanded, high quality driver education at the lowest possible cost. Large companies were charging too much for their services and the local companies were not providing enough