Driving Forces for M-Commerce Success

Driving Forces for M-commerce Success

Jason J. Zhang, Yufei Yuan, and Norm Archer

Michael G. DeGroote School of Business

McMaster University

Hamilton, Ontario, Canada

Abstract
Is m-commerce just an extension or a subset of e-commerce? Will it turn out to be just more hype? In this paper we discuss the realities of m-commerce and the major differences between mobile commerce and Internet-based e-commerce. Based on this understanding, we identify key factors that must be taken into consideration in order to design valuable m-commerce applications. We emphasize that the success of m-commerce relies on the synergy of three driving forces: technology innovation, evolution of a new value chain, and active customer demand.

Key words m-commerce, e-commerce, wireless communication networks
Jason J. Zhang is currently a Ph.D. student in Information Systems at Michael G. DeGroote School of Business, McMaster University, Canada. He received his M.E. degree in Information System Engineering at the School of Management, Dalian University of Technology, and B.E. degree in Computer Science & Engineering at North China Institute of Technology, P.R.C. He once worked as an IT consultant for Office Automation (OA) for the Chinese government. His research interests include e-commerce, e-government, supply chain management, m-commerce, and agent-facilitated decision support systems.
Yufei Yuan is currently a Professor of Information Systems at Michael G. DeGroote School of Business, McMaster University, Canada. He received his Ph.D. in Computer Information Systems from The University of Michigan in U.S. in 1985. His research interests are in the areas of web-based negotiation support system, business models in electronic commerce, approximate reasoning with fuzzy logic, matching problems, and decision support in health care. He has published more than 30 papers in professional journals such as International Journal of Electronic Markets, Internet

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