Dreamworks - the Management of Technology and Human Resources.

Topics: Management, Jeffrey Katzenberg, Human resource management Pages: 3 (782 words) Published: August 27, 2011
DreamWorks - The management of technology and human resources. The purpose of this paper is to assess the organizing management function of DreamWorks as related to technology resources and human resources, and whether or not the company has optimized these assets for effectiveness and efficiency. Profile

DreamWorks is a private entertainment company that produces and distributes popular films, television shows, and music. According to Spielberg, Katzenberg, and Geffen (Reference for Business, 2011, ¶. 1,) the vision was to create an artist-friendly studio to develop, produce, and distribute superior film and music entertainment that would inspire and delight the world. Technology

DreamWorks animation pushes the boundaries of technology. The early partnership with Hewlett-Packard allowed DreamWorks to have a tremendous resource, not only in services, in hardware, but in enabling technology solutions for the company’s filmmakers. Through their partnership, DreamWorks with Hewlett-Packard (HP, 2009, p. 1), have created superior computer-generated animation, and with the latest and greatest technology, brought life to the screen. The company’s creative strength with the power of Hewlett-Packard technology fused to explode in 2009 with the 3-D action movie “Monsters versus Aliens” (HP, 2009). As stated by Ed Leonard, chief technology officer, “For us, the 3-D revolution is about immersing the audience into the movie” (HP, 2009, ¶. 4). DreamWorks and Intel have forged a new alliance to deliver a unique and magical S3D cinema experience. This experience will extend beyond the theater to personal computers and television screens, enabled by Intel InTru 3D technology. This technology is fueled by a new generation of digital theaters, digital cameras, and digital workflow techniques that simplify stereoscopic content creation. Jeffrey Katzenberg, chief executive officer of animation, has announced that future animated features will be released in both 3D and...

References: HP. (2009, March). HP technology powers Dreamworks animation. Retrieved from http://www.hp.com/hpinfo/newsroom/press
HR Management US. (2011, August 14). State of the art-workforce management. Retrieved from http://www.hrmreport.com/article/State -of-the-Art/
Intel. (2011, August 14). DreamWorks Animation and Intel: Forging an alliance to advance S3D entertainment. Retrieved from http://www.software.intel.com/sites/billboard/va-magazine/issue-02/articles/intru-3d
Limelight Generations. (2009, November). RockStars @Work: DreamWorks animation practices fearless leadership. Retrieved from http://www.limelightgenerations.com/2009/11/rockstarswork-dreamworks-animation-practices
Reference for Business. (2011, August 14). DreamWorks SKG-Company Profile. Retrieved from http://www.referenceforbusiness.com/history2/97/DreamWorks-SKG.html
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